“In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.”
Each eBook has a landing page which is the sales page and usually an "about the author" page as well...
The sales pages are not islands. One one of my websites they are actually all part of a collection I have. I do not hide that fact at all that I do more than sell each individual eBook on my website...
What am I driving at?
I've said this myself in the past about landing pages. I've always thought that having an island for a landing page was absolutly essential. Don't give anyone an out EXCEPT for that affiliate link...
Cut to the chase...
I've been getting search engine traffic for a while now... and have made some sales. In the last week I sold two different eBooks on different topics...
I have different ways I track visitors, but one of the most useful scripts I use is StatCounter. It enables me to see the search keywords next to the landing pages....
AND it also allows me to track the persons movements throughout my website.
That last feature is why I decided to start this thread.
I analyzed the movements of the two sales this last week and guess what?
They didn't leave the page AT ALL. I have a menu bar across the top. I have a link to the "about the author"... nope, they found what they want and bought.
I've noticed this in the past as well, but these two finally sealed it for me... maybe building a website and including web pages within that serve the website as a whole, but can also be used as stand alone landing pages without changing the linking structure is.... not a problem.
I've always had landing pages that are part of a larger website and have had success with them... but this kind of made me rethink the 'rule of thumb' I use when it comes to building a landing page solely for an Adwords Campaign.
Maybe it's as simple as this. Maybe the surroundings are irrelevant. If the landing page serves the searcher by helping them, that's all that matters.
Again, this is just my experience and may very per individual marketer, the market, product, service and campaign...
Have multiple avenues of traffic is a good thing... approaching it this way can open the door to more conversions for you with very little extra effort.
Hope you found this interesting...
This is probably something that can be easily tested. You can easily create a website with the landing page and then also have an isolated page.
I just found it interesting and thought maybe, just maybe, we shouldn't so easily rule out having a landing page connected to a larger web...
Who knows... if done right, maybe it will increase conversion.
