One common thing a lot of newbies do is “play” for a while at marketing. They don't want to invest in any business tools until they think they've got a 'sure thing'. The tools that I am talking: A Proper Domain Name, Real Web Hosting and an Autoresponder. If you're trying to get by with a free web host, you're leaving a lot of sales on the table. The reason is that the perception of credibility is a big factor when it comes to what influences your customer's buying decisions.
Secret #2: Target The Right Market
This is probably the most common newbie mistake – not targeting the right market. Improper market targeting is usually a case of choosing a market that is too broad. When your traffic is high and your conversion is low, you have to look at two things below:
i. Your product
ii. The keywords you use to describe your market
Secret #3: Driving The RIGHT Traffic
One problem most newbies face is a lack of knowledge about how to drive targeted traffic to their web sites.
If you're new to online business and wondering what you need to do to generate real traffic, then you need to focus on learning about the following methods:
i. Pay-per-click advertising
ii. Article marketing
ii. Social networking
iv. Market-specific blogs, forum and groups
These are the methods that really work to drive quality traffic to your web site without squandering your budget.
Secret #4: A Proven Sales System
The power in this system rests on the fact that you're positioning yourself more as a helpful 'expert' than as a salesman. You pre-sell the product by putting more information and more power back into the hands of your subscribers.You do the job of educating the potential customer, and let the merchant's sales page do the job of selling and 'hyping' things up.
Secret #5: Effective Follow-Up
Following up with an opt-in list is a process that also benefits from having a plan or system in place.
Some of the common follow up mistakes include:
i. Using the solo affiliate emails written for you by a product owner without editing them or changing them up.
ii. Too much emphasis on 'hype' and hard sales pitches
iii. Failing to educate or pre-sell prospects
Secret #6: The “List Relationship”
Part of the follow up process involves going beyond mere promotion. There's nothing that deadens the responsiveness of a list faster than hitting them with the same information, in the same format.
You've got to build a real relationship, and you've go to keep your subscribers on their toes.
In other words, you want to:
i. Increase their perception of you as a trusted source of high-quality information
ii. Throw in an element of surprise so that they always want to open and read your emails.
Secret #7: Monetize Additional Channels
The 'gurus' and the 'super-affiliates' you hear abou, they aren't raking in that money off of just one product or one sales model. The big profits come from having multiple revenue streams. Now, money-making opportunities are everywhere, and all you have to do is use your imagination. Almost anything can be monetized. You can squeeze way more revenue out of your existing traffic than you realize.
There are two different 'channels' of monetization I focus on in Newbie Cash Machine™.
