Article marketing involves writing keyword focused articles and posting them on article sites that will syndicate your article. Article marketing has a number of uses. Many people use articles as a way of advertising their products and services, they write short articles and then submit them to one of the many article directories that are on the internet.

Most article directories will allow writers to put some links back to their websites or blogs where they are selling goods or services. Website owners use article marketing because it's a means of free advertising. Some of the article sites get a huge amount of traffic, which means that your articles get maximum exposure.

The added benefit of using an article directory like Ezine Articles is that you will get backlinks from a site with a fairly high page rank providing your site with target traffic - and Google loves quality backlinks.

Article marketing has benefits both for the person who writes the articles and the online article directory that publishes them. Anyone who has a website, and who hopes to earn money from that website, should think about article marketing. When you publish your articles it helps in two ways primarily, it helps to boost the search engine ranking of your site, which means you are higher in the search results for your particular product or service.

Article marketing is also a way of getting targeted traffic to your site, i.e., traffic or visitors who are looking for your particular product or service. Article marketing also helps you to get the important links that you need to grow your business.

When you want to sell goods or products on the internet you need to be visible to the search engines. One way of making sure that the search engines find you is by building up traffic to your website, and article marketing can help with that. When you write informative articles in your product or service niche, people who read your articles will be more inclined to click on your links and visit your website.

If you have a blog attached to your site then you can also put articles on there. Posting informative and helpful articles on your blog can drastically improve your search engine ranking because search engines like new, fresh content.

It's worth the time and effort involved to write quality articles because other website owners and bloggers with similar interests may link back to your article when they are posting. Getting quality back links is important in getting your website ranked by Google. The higher your page is ranked by Google the more likely you are to be on the first page of results when someone searches for your product or service.

Studies tend to suggest that surfers take notice of the first five links delivered by the search engine, which is why it's important to get as high a ranking as possible for your site.