Technique 1:

Optimize your website for keywords appropriate to your target market. You can learn alot about the proper methods to do this at various sites, forums and blogs online for free. You can also find out about this or any other subject at your public library.

Technique 2:

Write unique articles that would be of interest to your target market and submit them to article directories. Provide interesting information that people will enjoy without trying to force your products on them. At the end of your article insert a tagline explaining your business with a link to your site. submit a couple of articles a week and before long you will have links pointing back to your site all over the web. Keep your aticles short and to the point, while offering the reader some interesting free information. Generaly around 500 words is standard.

Technique 3:

Submit your site to search engines, directories, specialty listings sites, industrie organizations and yellow pages. This is another step to get noticed and get one way links back to your website and some free advertising. Do a google search to help you find places to list your website.

Technique 4:

Submit ads pointing people to your site to all the free classified sites you can handle. You can get some bonus traffic to your business in this way. You can't just post to one or two sites and expect very much in the way of visitors though. You need to post to as many sites as possible and on a consistent basis.

Technique 5:

Post to forums, blogs and message boards that allow you to post your tagline at the end of each post. You should always try to post something of value though and not just in an attempt to market your site. Be helpful and polite and this technique will will help you to get your name out.

Technique 6:

Start your own blog. One of the least difficult, most effective methods to advertise your website is with your own blog. Update your blog with relevant information on a consistent basis using targeted keywords in each post. When your first starting it's best to update once per day or so. This can be a very effective method to get to the top of the search engines quickly.

Technique 7:

Put your website address on everything. Place it on all your stationary such as business cards, letterhead and envelopes. Also include your website address at the end of your emails in all your outgoing mail. Find as many ways as possible to get seen by as many people as you can.

Technique 8:

Begin a proactive linking strategy. Find sites that target the same market as you that are not direct competitors and ask them to link to your site. If you use this method you will need to have something on your website (products or information) that will be of interest to your prospective link partner's customers. Reciprocal links are another type of link you should try to get. This is when you link to a website and they in turn link back to yours.

Technique 9:

Write an ezine and submit it to ezine directories. This technique is similar to the technique used for writing articles. The articles you submitted to article directories can be used in your ezine and vice versa. You can also use appropriate articles from other authors that you find at the article directories that would be of interest to your ezine readers.

Technique 10:

Submit press releases to get the message out about your product or business. Contact publications and reporters with a direct interest in your business or area of expertise. If you have something unique or newsworthy to say then this can be an superb strategy.

Technique 11:

Use traffice exchanges. Traffic exchanges are sites that you join and in return for visiting other websites you will get visitors to your own website. These programs take some work but you can gain lots of visitors to your site for your work.

Technique 12:

Make joint ventures with people in your industry that offer non-competing products and services that your customers would find useful. You promote your partners products or services and in return they promote yours.

Technique 13:

Use your circle of influence. Some of the best marketing in the world is called word of mouth. It's possible to make alot of money with this method by itself. Just ask any successful MLMer. Make a list of all the people you know and then egage these people in some way, whether it be by email, telephone or in person and let them know about what you do. The people that are actualy interested might surprise you.

Technique 14:

Be your business. If you have a great, honest business that your proud of and passionate about, then let everyone know about it. Engage everyone you meet, whether it be in the line at the grocery store or your waitor at your local diner. Don't just yell at people about how passionate you are because that obviously will not work. Engage people in conversation. Ask people what they do or how they like their job. Their natural response will be to ask you the same questions in return. Tell them about your business or products and exchange business cards with them or at least give them one of your cards.

These are just some of the methods that a personbusiness can use to advertise their business and products for free. Some of thes methods may not apply to your particular business but this article should help you to get headed in the right direction.