We've been poking our noses around some of the most popular and successful programs available on the internet. All the companies we researched offered a professional high-end product that was in very high demand. The one common element that seems to give these businesses a "leg up" on the competition is a marketing plan that is easily duplicated. In other words, they have structured their businesses so that it appeals to the seasoned internet professional, yet is simple enough to appeal to the newest of marketers.

In all the businesses we chose to examine, the entire program is packaged for you, in the sense that the concept is well defined and a marketing plan has been put into place. They each contain a "system", complete with an easy to use, technically-advanced website and back office. Members are given their own fully functioning website that is then used in their marketing efforts. There are auto-responders already set up to deliver a series of emails at a particular time in the process when someone requests information. These types of features make even the novice look like a seasoned professional. Each program has 24/7 backend office support that will ease your administrative burdens.

Let's focus on the word "duplication." It seems to be the key in building a successful online business. Online programs that are based on building an organization rely on the program being simple - yet sophisticated - enough so that the newest of internet marketers can be successful.

The business building model is such that you can make money on your own sales, plus a percentage of the sales of others that you attract into the business. When you help others become successful, you will become successful as a result.

The duplication process is based on four essential components:(a) a tested and proven marketing system that you and your organization can do over and over again; (b) an ongoing educational system that truly teaches members how to succeed in the business; (c) a sophisticated and automated website with autoresponders that automatically keep up with leads at various levels of the process; and (d) a business building system that helps you to recruit and train others to be successful.

Each site we visited had very robust backend office support, including resources for advertising, site statistics, training, etc. Most have the capability to generate unique tracking URL's to see which advertising campaign is working the best.

When searching for the perfect online business, it pays to know what the Fortune 500 companies already know - humans fail but systems don't. So make sure that whatever company you choose has a system in place that contains all the elements necessary to make you a success.

But remember, there is no such thing as a free lunch. Programs that offer to make you a millionaire with no monetary or time investment will waste your time. Someone will make money, but it won't be you. You will need to invest time, money and effort. Make sure you check the company out before you join. I personally like Ripoffreport.com to check for scam complaints.

Whatever business you choose, I wish you great success!