A well written sales letter can be one of the most powerful weapons in any marketers arsenal. However, did you catch the most important two words in that last sentence? Not just any sales letter but a "well written" sales letter.

Those two words are the reason top copywriters earn between $10,000 - $50,000 for every sales letter they write. Why can copywriters charge so much just for one letter? Because when you have a well written sales letter, conversions and sales are dramatically increased, so the copywriters more than earn their fee.

Can't and don't want to pay this every time you do a mailing or want to change your website? Well, thanks to new software available, you don't have to. This software can bascially write the sales message for you - with as little or as much imput from you as you want. The templates have been written by professional copywriters, and, most importantly, they have been tested and proved to work.

Before this kind of software was available, you either had to pay someone to write for you, or do it yourself. But when you are writing the letter or web content yourself, where do you even begin? That's the same question so many marketers have faced... especially when starring at that blank white page or blank screen! Fortunately, these readily available tools really can help any marketer increase their sales.

The fantastic thing about these tools, is that they take away the guesswork of what you need in a powerful sales letter. It walks you through every step and makes writing super easy. Who would have thought... writing made easy!

There are many elements of a sales letter that make it work well. These elements have been tried, tested and proven to work. There are also many reasons why people buy products and once you know both the elements of a good sales letter and the reasons why people buy, you then have the perfect ingredients for winning sales message.

Top copywriters know both of these things well and that is why their sales copy is so effective and why it is so expensive. A well written, well constructed sales message can increase conversions from just 0.5% to as much as 10-12%. Just take a sample of say, 1,000 people, who all got to see your sales message. If you could achieve a 0.5% conversion, that would mean 5 sales to you. But by getting a conversion rate of 10%, that would mean 100 sales to you. Do you want to miss out on 95 sales? I know I wouldn't.

Therefore, this is what separates an average website or mailing from a really successful one. Just using a piece of software, where you fill in the blanks, could mean increasing your sales conversions by 95% overnight. That has to be something worth looking into.

Use the tools out there to help you. There are many different tools available which together can make a website or mailing so powerful, you might not be able to keep up with the demand from your customers!! These tools are all available, all reasonably priced and as long as you take the time to make sure you buy a quality package, you can look forward to your sales booming overnight.