It only took a split second for that sales letter to make a first impression and in this example, it wasn't a good one. No matter how highly recommended this product was, the sales message just did not make you want to buy. Then, a few seconds later, you're gone.

Obviously that product owner just lost a sale but more importantly, you were a hot prospect because you came from your friend's recommendation. So what happened? It really boils down to two words... "Professional Image". The professional image concept is so very important to set you aside from all the competition on today's internet.

You see, when you are selling products online, you have to think of your sales letter very much like a storefront. If there is nothing about the header that grabs the readers attention and make them look further... they're gone. Likewise, if something turns them off, such as poorly designed graphics, then they're gone even faster.

You have just a few seconds to make that first impression which is where many marketers drop the ball. They work so hard on developing the product and writing the sales letter that they forget those last few crucial details that make all the difference.

That's why it is so important to design high quality header graphics. It's all part of branding. It paints a picture of who you are and helps build trust and credibility. However, making quality, proven header graphics yourself can be challenging... especially if you don't have any graphical knowledge.

Normally you have to outsource it to a professional designer. Depending on how many you want, that can get costly. The worst part is, if you want to make any changes afterwards, you've got to pay again. That's why I would recommend using one of the available software applications (one that is reasonably priced) that will create professional header graphics for you.

These software packages are created for the "average person" which means you don't need to have any graphical knowledge. To create your very own customized headers, simply fill in the blanks, press a button and save your finished header.

It's really that easy with the most simple packages. This kind of software can mean the difference between spending all of your time trying to design your graphics the hard way or spending hundreds of dollars for a single header graphic to be created by a professional ...versus... Having everything created for you so you just point, click and save. Seems like a no brainer doesn't it?

It will be. You'll will be very pleased with the quality of the header graphics as the majority of software packages are very professional looking. Remember, first impressions are important so make sure yours count by having an unlimited number of high quality graphic headers created for you and your business, all from one software package. There are a few on the market but shop around and check the quality of each one to ensure you get the product you are after.