Hasn't it been countless times that we have encountered such hype and nonsense? Yet 10 minutes later we are sitting with credit card in hand ready to willingly succumb, only to feel cheated 1 hour after perusing the product.

Yes me too...

Is this the fault of the person trying to sell their product? No, not at all. Is the person who wrote the ad copy responsible? Of course not.

I know you are not going to like what I have to say and may even dismiss it as completely absurd but it is YOUR responsibility and MINES for falling for this hype time and time again. Believe me I have fallen on quite a few occasions:-)

We want to believe what the product owner is telling us at their web site or in their latest e-mail campaign. You know, the one where we think he/she is emailing us personally when really it has been sent to a list of thousands.

The lazy part in us that wants overnight success, wants to believe that we won't have to put in any work and that success will just fall into our laps.

It is time to wake up. Success DOES NOT come overnight and you are more than likely going to take a few falls and a few hard knocks before you make it online, offline, or in life for that matter.

What the web site should really say is:

If you follow my directions to the letter and are prepared to put in a lot of hard work and even more persistence then just maybe you will find yourself financially free and success will be yours.

Chances are though, you won't make it because you will become disillusioned when this doesn't work for you overnight as I have outlined, you will succumb to the same crap at a few other sites and you will give up before you even get off the ground."

This may sound harsh but it is the sad reality of the online marketing world today. If web users continue to fall for the BS, then the BS mongers will keep on spinning them their yarns.

That's what skillful copywriters do. They appeal to your emotions and the more emotionally unstable you are the more likely you will buy.

But there is hope...

It resides in that part of yourself that is determined to succeed no matter what the odds and in spite of what obstacles are placed in your way.

In my humble opinion the vast majority of marketing products and online services out there are well worth the money.

Look on the money you spend as a worthwhile investment.

Even if you don't get 100% what you expect from the sale there is ALWAYS potential rewards even in what appears to be a negative situation.

I can't recall ever buying a product or service that didn't offer some potential to profit, whether in the short or long-term. Your personal approach to what you have before you makes all the difference.

When faced with a hard sell try to see through the hype to what the product/program ACTUALLY offers. Ask yourself the question "Is this investment in a $29.95 product or service going to help move my business up a notch or two? Does it have the potential to bring me an acceptable increase in my subscription levels? Can it bring me enough sales to put me in profit? Can I get enough from this free sign up to warrant even filling in the subscription form?

When you have bought your package, or joined your affiliate or marketing program make sure you read everything thoroughly. Do what you can to achieve success. Give it at least a few weeks of constant effort. If you are making headway then run with it and don't stop until you get to the bank.

Most programs/services WILL give you the required tools, it is up to you whether you decide to take full advantage of them.

You can read every E-Book, home business report or marketing article that the web has to offer but until you actually put the ideas into practice it remains just ink on paper, and ink on paper doesn't sell products, you do, through your positive actions.

So get out there, make some contacts, make some mistakes, learn the business, take some risks and grow as you go.

Most importantly of all never, ever give up until you achieve what it is you have set out to accomplish. At the end of the day it it absolutely down to you!

I hope I haven't scared you off too much. My intention is to wake you up, not prolong your nightmare.