Google bots loves content and can't get enough of it. That's why a succesfull website should have new content on regular basis. This way google bots keep coming for more. But they won't find your content unless they follow links to it. So after your write your content, make sure you link to it. That's why they call content "King" and linking "Queen"

Now, here is the tricky part. Your content should be optimized for search engines, but still easy to read for normal people who don't want to read "Cash Advance" every other sentence. The best practice is to write for your target audience first, then add your keywords in a few places (but not over kill the article with keywords). Doing that will insure your visitor will continue browsing your website and most likely buy your products or services.

Moreover, Google loves new and updated information rather than outdated and not accurate information. Finally, try to refresh your site content regularly by adding new pages, articles or even updating the current content you have. Unique content rank better on search engines today since they are able to find the original content source and remove duplicates out of their results. There are other advantages to using unique content in your site which I'll cover below.

When your King is ready, he need his queen to help him rise. Links is how search engines find you and spider your pages. Most of the time, search engine will find your site without any links, but the more links you have the faster you'll be found. Also, when other people link to you, this mean they like your site, which in return tells the search engines that your site will result in a better user experience. But now, with all the link farms and automated link services, it's harder to find quality sites to link back to you.

Let other webmasters and bloggers find your site so they can link to your website. Also, it should be a very easy process, so always provide "Link to us" page with links and content. Second (and here where unique content comes in handy), include your site link in every article you write (something like By: My Keyword where "My Keyword" will be linked to the website.) Doing this insure your link will be copied when someone else copies your articles. Also, if you provide RSS, and a lot of sites grab content from all over the web using RSS feeds. Your link will be added automatically as well.