The header is perhaps the most crucial part to your website. As soon as people click onto your site, the first thing they see is the header. You want your header to grab the reader's attention without doing so in a demanding manner. They should know what your site is all about without realizing the power of the header. You want it to be large and creative, but try not to put too much flash into it. This only creates a tacky feeling.
2. Plain and simple
There is a difference between plain and simple and boring. The last thing you want to do is create a home based business site that is dull and boring. But at the same time, there is no need for tons of banners and flashing signs and bright colors. Find a balance between the two and keep it plain and simple. This will keep the reader interested while keeping their focus on the content.
3. Medium font
Some people have a fear of their font being too small and unreadable. What ends up happening is the large font takes away the focus from the rest of the page and creates a tacky feel. At the same time, too small of font is difficult to read. Going with a reasonable 12 point font and a readable type like Times New Roman makes it clear and easy to read.
4. Balance
If you are going to have any pictures or videos on your internet marketing website, make sure to balance them out. You do not want all content on the top and all of your pictures and videos on the bottom. Spacing them out and placing some on the right and some on the left of the page makes for an easy and appealing read.
5. Underline and bold key points
The most efficient way to bring attention to your key points is to underline phrases and words or bold them. This allows skimmers to jump right to the key points on the page without having to read through your entire home based business site. Make sure that it is your key points, though, and not every other sentence. This only creates a clutter of mixed fonts.
Having a visually appealing and professional looking site can sell a visitor on its own. You want to be able to take pride in your work, and having a well-crafted internet marketing website can do just that.
