Any business, online or off, will be rated on its ability follow up with its customers, and if you don't establish a reputation for following up, you are going to have customers unsubscribing from your email lists in droves.

Is there any way to ensure that you can follow up with your customers on a regular basis, without having to drop everything else that's involved in running your Internet business?

Meet the twin concepts of email promotion and Internet marketing automation. Or, as they are more commonly called, autoresponders.

You might already be familiar with autoresponders as great tools for creating and sending sales copy to potential customers. But one of the very best ways in which you can use autorepsonders is in the followup process.

Why You Should Use Autoresponders in Your Email Promotions

Once you have sent out your sales copy you may notice that there is only a small response to your efforts, or none at all. By using your Email promotion and Internet marketing automation autoresponder, you can reinforce the impact of your original mailing by scheduling a sequence of followup mailings. What will this do for you?

You will build a customer base most effectively by establishing your credibility among your potential customers. So why not use Email promotion and Internet marketing automation to send out a series of informative mailings about your product, on a regularly scheduled basis?

It's a great way to get the word out not only about what you are selling but about your own expertise on the subject of what you are selling!

Autoresponding after You Make a Sale

Have you ever hemmed and haws about buying something and finally convinced yourself that it will be money wisely spent, only to regret your purchase almost instantly? It's a nearly universal phenomenon for those of us who are limited in our discretionary income.

Email promotions and Internet marketing automation with autoresponders will enable you to schedule a thank you email as soon as you complete a sale on your site, and you can include in the thank you all the reasons why your customer made the best possible decision.

Autoresponders for Long-Term Customer Care

You can also schedule regular followups with each of your paying customers to ask for feedback on your sit or introduce them to new products based on their previous purchases.

It's a perfect way to use email promotions and Internet marketing automations to establish long-term relationships with your customers and let them know how much your value their business. By using an autoresponder you can rest easy that your customers are not being neglected, and your bottom line should reflect the positive results!