Well over a year ago now, I made the decision to make a good living online no matter what it took. I decided to learn as much as possible about making money online and was determined to make it work, staying up all night doing it if need be.
So the cycle began. I started buying product after product. Lots of "how to" information?everything from creating your own business on Ebay to designing killer mini-sites to creating your own digital products to dominating the market with Google Adwords. If you've been around for a while, you know the cycle well.
My year wasn't wasted because I learned more than I ever imagined, and also had the good fortune of connecting with knowledgeable and trustworthy marketers. Eventually I did what people who attain any level of success must do in order to survive the high seas of information overload. Throughout this process I spent a lot of money. Much of it was well spent, but a good portion was wasted on products that simply did not deliver as promised.
I've reflected on my journey through the Internet Marketing realm and have identified two major problems that, in my opinion, people must be aware of and find solutions for if they are to find success on the Internet.
These problems aren't secrets. The solution to the first comes more from within. It's something you have to discover for yourself and ultimately make up your mind to do. The solution to the second may best be solved in-house by our own community of online marketers.
The Two Problems Faced By Every Internet Marketer'Be They New,
Advanced or Somewhere In-between?
Number one is something we've all experienced, which is massive information overload. Actually, number one is a two-part problem?information overload and the limit we all experience everyday of our lives?not enough time.
The way I began solving this problem was to stop taking in new information every day. Sorry, let me clarify that. Stop taking in new information not relevant to my current focus. I thought about what I was good at, and what areas interested me the most. I decided to act on the information I already had.
In addition, I made a conscious effort to stop the buying cycle and work until money flowed. I also became extremely selective as to the email lists I subscribed to. It was sheer "mini-course madness" and "product offer overload" for awhile. All the latest product launches were coming in from various promoters. It got to be too much and I actually had to make a contract with myself to stop! I needed to get over my fear that if I didn't stay on this list, I might miss the next latest and greatest thing guaranteeing success.
I had to stop and take charge of my time, and my wallet!
I decided to get a focus and stick with it until it worked. I chose three separate areas?publishing content sites with public domain materials, honing writing skills, and implementing one website traffic generation strategy at a time. Now I divide my day into three parts, and work on each area for a set amount of time. I check email a maximum of two times per day.
If you aren't full time as yet, try focusing on one or two specific projects and laser in until you've created a positive cash flow. Write a step-by-step action plan for each, and write out what your finished product (website, info product, etc?) will it look like and what it will accomplish for your business once complete. Then just do it. Work it as though your life depended on it until it's done?until it becomes your original written vision.
The second problem is just as vital of a piece to this puzzle, especially if you have limited funds and need to buy only the most relevant information for your action plan to become a reality. The question is?who do you trust? Geese, I really like this sales page offering Product A, which looks like the right product for my business right now. Is this product worth my money? Will it meet my needs and help me complete my specific business goals?
It's easy to get caught up in the heat of the moment?especially if you're like me and have a weakness for good sales copy! Please, do yourself a favor and take a step back before you buy. If you're considering a product and you're not familiar with the product or the creator, (they aren't a tried and true source in your personal book of experiences) type the name of the product into your favorite search engine, and then type the word "review" right after the product name. Do a second search and replace "review" with "scam".
I've saved myself some real bucks doing this, and some real headaches. I hope you will too.
Earlier I mentioned a solution for problem two as possibly coming from within our community itself. A new space has opened up online, inviting marketers to read reviews of products as well as post reviews of products we've had personal experience with. I hope to see you there!