A mere 20 years ago, we were talking about whether or not we should risk trying to ‘communicate' on the computerized system created by the Department of Defense (known as the ‘internet'), and utilized by universities throughout the country as a tool for communication and research. Heads of businesses and agencies at the time resisted the possibility of compromising data traversing through the DOD and university systems.

And then along came Apple computers and Microsoft… and the world changed forever. Hardware and software was created, and as soon as product hit the market, Silicon Valley companies began the furious race to make the next product better and more desirable. Video marketing on the internet today is no exception.

In a nutshell, video marketing, and constantly improved software and compression, literally brings the salesperson and his spiel to the consumer, at his/her convenience. And use of videos is not limited to a sales venue. Videos on MySpace and UTube and other social communication sites would clog the airways were it not for high speed internet/broadband capabilities.

But the sales venue is our particular interest. Stop and think about what happened (before the internet was born) when you entered the local grocery store or corner clothing outlet. You were probably greeted (sometimes by name) and then you were given the newest and latest information about what they had available for sale that might interest you. Voila, the internet video. You are greeted (not by name…yet) and then provided with information that will help you decide if that market or product is something you want or need. The sales pitch is highly refined and designed to capture your interest and imagination. And it is highly effective.

Now, turn the tables and put yourself in the position of the marketer. And dream of the possibilities of internet video sales for your market… We will have more on this subject in the next few weeks.