A. Adsense is Googles name for the system that puts context sensitive ads on to your web pages (if you've included their script code). The idea behind this system is that if you run a site that has content on subject ?cars? then the adsense adverts should be on the subject of ?cars? ? not ?DIY? or ?Mortgages?.
Q. Why would I be interested in letting Google put adverts on my website?
A. Because you get paid per click, not per result but by click. Payments range from a few cents to over $10 a click ? pretty compelling reason.
So if you know that these keywords are really expensive (and there are keywords that cost up 8 times this value) the question should come to mind - how much could I make with an information site on this subject?
Well lets see.
If we assume that you want to target expensive words with cheap words you might use the following:
As you can see from this example it's only when you sit down and really work out what everything worth that you realize that you can lose big time.
So, this example shows you how NOT to do it, it doesn't mean that in general it doesn't work, it does mean that you need to carefully select you keywords (the ones you're paying for and targetting) and develop a site for them.
This then begs the question How do you go about choosing the right keywords and markets?
There are a couple of ways of doing this, first you can sit down and think of a few areas that seem to be really popular, for example mortgages, loans, forex trading. You can then go to somewhere like word tracker (they have a free trial service via our link - top right, completely free) which you can use to see how many people are actually searching for a given phrase - this then will tell you if there is sufficient interest to make it worth while. You then go and create your site and content.
You start by going out and finding all of the public domain articles that you can and saving them to your hard drive - ensuring that you also save the authors ID and link text (fair is fair). Once you have a reasonable collection of documents you then apply them to you web page (you have a single page and just save multiple copies of it with different names using the free content).
Each one of these pages should have your Adsense account script embedded and then it's just a case of getting indexed.
For both of these methods you still need to perform your own search engine optimisation.
This of course is also not an over night solution.
if you are the impatient type you get yourslf a piece of software that will take your content and mass produce web pages for you and perform the required search engine optimization for you (so in other words a turn key solution). This then leaves you with only the task of getting a domain name and hosting account to perform manually.
This solution can obviously be expanded upon to include many different niche areas within one site, thus ensuring that the software does all of your SEO across the entire site and that all of your pages get listed.
Once you have your site completely up and running you can simply buy some very cheap pay per click advertising to get pre targetted traffic to your niche pages (doesn't have to be from Google - can be from findwhat or another smaller service or a big boy like overture).
For the impatient amongst you there might still be the question of cost, i.e. what does one of these all singing all dancing solutions cost? Simply put it depends, I know that there are a variety of solutions out there ranging from $50 a month up to $150 a month - and these are effectively rental systems, these systems have a variety of functionality but none seem to auto SEO for you.
If this strikes you as an interesting way to make money - but you don't want to shell out on expensive software, or worse still 'rent' software, you might like to consider the 'Cash Sense' system (which is in beta test at the moment).
More information on Cash Sense is available Until the next time, have fun.
Disclaimer: Adsense and Adwords are copyrighted trademarks of Google , adwords figures are shown here as an example only.
