Article marketing is a highly-effective web site promotion strategy to drive targeted traffic to your website, free. By using articles, you gain a reputation and promote your business without the need for costly pay per click advertising and search engine shenanigans. This article will demonstrate why article marketing is one of the best marketing techniques you can use to turn your business into a profitable venture.

Traffic Is Critical

A websites survival depends on the amount of targeted traffic it receives. Some webmasters spend tens of thousands of dollars each month to drive this traffic to their website. But, there is a free method to drive profitable traffic. Well-written articles can make people believe that you are an authority in your field and they will be more willing to spend money with you.

There are two main methods through which well-written articles can be used to attract targeted traffic to your website. If you perform the first method properly, the second method will often happen automatically. These two methods are submitting your articles to article directories and acquiring back links to your site.

Submitting Your Article For Targeted Traffic

Placing your articles on your own website can be powerful. However, allowing others to use your articles on their websites can have even a greater impact. You need to submit your articles to article directories. Your article submissions will be rewarded with a back link from your article in the directory to your website.

There are two reasons why acquiring back links to your website is critical. The first reason is that when someone visits an article directory and reads your article, they will likely want to visit your site. A back link gives them an easy way to do this. With enough articles in several article directories, you could potentially drive thousands of people to your website. But, there is a second reason for the back links.

Using Back links For Search Engine Optimization

Websites that have back links are viewed by the search engines as being "quality sites." The level of quality and authority assigned to your website by a search engine for a given subject matter is depends a great deal upon the back links to your website. Primarily, the search engines want to know how many sites link back to you, who those sites are and what they think your website is about. This is why submitting your article to article directories are so effective. Most directories will link to your website with the anchor text that you chose. So, you can somewhat control who links to you and what they "think" your website is about.

So, the question is should you submit one article to as many article directories as you can find? Well the answer is both yes and no. You should submit many articles to the article directories that are either considered authoritative by the search engines, receive a lot of traffic daily, or show potential for becoming an authority. Not all of the article directories are the same. Some of the new directories will likely become authoritative powerhouses in the near future as some older directories flounder into nowhere. The key is to find the directories that show potential in attracting traffic and gaining authority from the search engines.

Article marketing and article submission can be one of the most powerful techniques to attract targeted traffic to your website. If you do it properly, finding the right directories and submitting well-written articles that link back to your website, you stand an excellent chance of turning your business into a cash-producing machine.