1. An affiliate program is an automated advertising campaign.
Affiliate tracking software is the perfect marketing tool because you literally implement an automated advertising campaign that will promote your product or service 24 hours a day, 7 days a week. And, it's all done automatically!
Affiliate registrations and sales reports are processed automatically. Visitors and sales are tracked automatically. All you have to do is recruit new affiliates, train them, and pay them at the end of the month. It doesn't get any easier than that!
2. You don't pay money until you make money.
This is the absolute best part of having an affiliate program. Your marketing force promotes your site for free and you don't pay them a dime until they generate a sale for you. It's like having hundreds of sales reps working on straight commission except you don't have to go through the hiring process.
You can use affiliate tracking software to get hundreds, even thousands of people to promote your product or service for free and increase your sales exponentially. There is absolutely no better way to promote your product or service online.
3. You get fringe benefits.
There's another unnoticed benefit of starting an affiliate program. Even if visitors don't purchase your product, there's a good chance that they will subscribe to your e-zine or bookmark your site. You only pay your affiliates when you make money. Until then, you are getting loads of traffic absolutely free! That's what's so great about an affiliate program.
4. You won't ever have to buy advertising that doesn't work.
Let your affiliates test the waters for you. You write ads, they place them in various places on the Internet, and you measure the results. If your ads don't work, you lose nothing, and you can improve and test them for free until they do work. You can test various banner ads and sales copy without fear of losing advertising dollars. You only pay commission to your affiliates if they sell your product.
5. It's the ultimate viral marketing strategy.
Viral marketing is power. Remember the old pert commercial? And they told two friends... If you start a two-tier program, your affiliates earn money on affiliates who sign up under them. This encourages your "automatic sales reps" to recruit more affiliates. Thus, creating a viral marketing strategy with unlimited growth potential!
