One of the ways you can combine marketing and customer service is through opt-in marketing. Well written articles full of content and useful information will help in building your list as more subscribers will be attracted by your list. There have been the need for the importance of well written, information enriched and keyword packed articles for the content of their site as well as for newsletters. These articles provide the information many are seeking in the internet. If your site has them, more people will be going to your site for information and research.



The credibility of your site rises if you use well written articles as its contents. You get an authority status while you get reputation. If you have a site for a medicine tackling a certain disease, your articles must be about the diseases. Or if you sell materials for home improvements provide articles with those themes. With the articles you have in your site that are good, they may decide to sign up as well for your opt-in list. Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter.

You are just getting yourself online. You have a new site that you paid good money to have built. Your web designer did a great job. You are ready for the world to come to your doorstep? what? Nothing happened?

You have people visiting your website, but they don't stay and they certainly don't buy. Why? Could it be that they don't know or trust you?

Writing articles is a guaranteed solution to both of these problems.

Here's the deal: You need to get in front of the people who are looking for you. This is the heart of marketing. You also need to gain some popularity on the internet if you want your website to rank well with the search engines.

However, article marketing is beyond writing contents for your own sites. Article marketing needs your effort to publish your article as widely spread as possible to the internet which in return gives you more exposure and free backlinks. Most article directories allow you to put resource box where you can put your bio and links to your own sites. This way, the exposures occur without extra effort in your part. Meanwhile, backlinks generated by this resource box will eventually raise search engine ranking of the site(s) exposed.

There are many ways to get published to article directories. The simplest and time consuming effort is visiting each directory and submits the article there. The more efficient way is by using article submitter software like ArtemisPro or online service provider like Isnare to do the task for you.

One thing should be considered before publishing is originality of that article to avoid duplicated contents. Both search engine and visitors do not like duplicated contents. ArtemisPro is capable of formatting your article to be unique for each article directory it's targeting.