Video conferencing isn’t really a modern day phenomenon.  We can trace its history right back to the invention of the television itself and, in its crudest form, it was used by NASA during its first manned space flights.  Not surprisingly, the early technique was not without its pitfalls.  It was expensive, its applications were limited and picture quality was poor. 



It’s a very different picture today.  Advanced technology now allows any number of sites and individuals to interact in a conference situation via two-way video and audio transmission, just at the press of a couple of buttons.  Over recent years, the enormous improvement in quality of images and detail, combined with a dramatic drop in prices, means that video conferencing is now widely accessible and is becoming increasingly popular.

So why choose video conferencing?  More and more, businesses rely on speed and efficiency.  There isn’t time to waste in making endless phone calls and sending faxes and emails.  Decisions need to be made quick-smart, with all involved parties able to participate, together.  Video conferencing allows you to do exactly this.  It’s a life-like experience, just like ‘being there’. Admittedly, although it’s now far more affordable, it’s still not cheap.  But if you’re in business, just compare that with the expense of sending people here, there and everywhere to attend meetings.  Above all, there are the travel costs to consider, let alone those associated with accommodation and the obligatory night or two out on the beer.  Factor all of that in with the loss of time and productivity and you will soon realise that the one or two hour meeting has cost your business dearly, also resulting in one tired, travel-weary and grumpy employee who really could have done without the hassle.  Video conferencing would have saved you all of that grief, and in addition, avoiding all the travel, you could feel happy in the knowledge that you’d done your bit for the environment in reducing carbon emissions!

Video conferencing doesn’t just benefit businesses.  Its potential is limitless and can open up a whole new world.  Students and teachers can ‘visit’ and learn about people in other countries and share in their experiences.  The deaf or hard of hearing can communicate in sign language.  There are huge advantages in the field of diagnostic medicine, too, where video conferencing is becoming increasingly important for physicians and nurses who can now communicate and share their expertise across vast distances.  Not only does this ease the burden on health care money but, far more importantly, it can help save lives.

That which sets video conferencing apart from other media has to be its visual impact.  We can communicate for years with contacts and clients just by letter, email or telephone, but if we can actually put a face to that name or voice, it brings the entire experience into a believable and ‘real’ context.  We feel we know the person. 

So, the benefits of video conferencing are undeniable.  Any drawbacks?  Well, maybe just one, if you’re of a romantic persuasion.  The lady with the sultry tones doesn’t quite turn out to be Angelina Jolie, but the chances are that you’re no Brad Pitt either.  And you never know…