Wholesale jewelry establishes a unique relationship between artist and consumer. It makes it possible for everyone to afford good quality jewelry since it is reasonably priced. Once a design is created and approved, the mold is reused to produce several copies. Wholesale jewelry has a large audience since it can be sold in a variety of ways including online.

This mass-produced jewelry is also quite beneficial for the artist, since their designs reach a larger audience. The artist must first come up with a creative design. Wholesale jewelry is capable of producing some beautiful pieces, using many varieties of materials. Often, people forget that the initial design of a mass produced item does have to have a talented, cleaver artist at the beginning creating the piece. In fact, the very first edition done by the artist of the piece is highly valued and priced. Subsequent orders for the same design will use the same mould and therefore be sold at a lower price.

The craftsmanship of a piece may vary, from good to bad, which is influenced by the market price point. Wholesale 925 silver jewelry, for example, is produced by a mechanized process but it is possible to provide good hand finishing in the final production phase and improve the quality of the jewelry. Since this adds to the price tag, it is therefore avoided in most cases. Wholesale jewelry made with gemstones like aquamarine, tourmaline, ruby and sapphire get to be quite expensive and have a limited market.

In this day and age it is also quite common to try and duplicate pieces that have been made famous by celebrities. Celebrity culture produces people who collect replicas of things such as Jennifer Lopez's canary yellow diamond ring from her engagement to Ben Affleck. Such a ring would be impossible to afford for the majority of the population. Yet wholesale jewellery makes it possible to live out that fantasy. While the ring is reproduced in less expensive, economical materials, the sentimentality of the piece remains.

The internet and other sources give access to a lot of wholesale jewelry companies that can purchase jewelry at very competitive prices. Though, one should be aware that there is a difference between online jewelry stores and online wholesale companies. Online jewelry stores sell jewelry mostly at retail prices, even though the price may be slightly discounted, so caution should be taken.

When dealing with an online wholesale company, you want to be sure that you are buying the real thing, even if they advertise that their jewelry is 'authentic'. Beware of words like 'gold plated' or 'realistic'. This is an indication that the jewelry isn't gold, or that stones are fake. Also, be aware that some wholesalers will only sell in bulk. In these cases, one must choose how much they are willing to purchase. Often the companies have a minimum value. There are other options in purchasing wholesale jewelry. Attending trade shows is one. Also, joining a discount club, or locating some companies in your area through the internet.