I have a lot of ebooks. I mean a lot. The beauty about this is I can read and reread them whenever I choose to. They stay on my computer and are available when I need them. I have opened up ebooks that I have downloaded 5 years ago to research and relearn the information that was in there. I can honestly say I don't have dusty shelves in my home. Imagine if I was reading your ebook and relearning your information. Are you see where I'm going with this?



Gone are the days when you had to submit your book to a publishing house. Submit and re-submit manuscripts over and over again. Then pay huge sums of money to get it printed and distributed. This process is archaic and can take months before your book can reach anyone. Now with the internet, all you need is good writing software and find out who your target market is. If your ebook is good, they will find you.

Finally, you have creative control over your ebook. You don't have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.

Marketing And Promoting Your Ebook

You can drive tons of traffic when you use ebooks to market and promote your business. You can break your ebook down into chapters and create a mini-course. Send the mini-course via email and when they complete the course, you can have them download the whole book. Use your ebook as a gift for users who tell their friends or after filling out a survey. There are so many promotional ideas you can use to distribute your ebook. The possibilities are endless.

Copyright your ebook so that you are the only one who can offer your visitors a unique tool or product. This will drive quality traffic to your site and people wanting to download your ebook.

Stay up to date on the latest trends and techniques. Then update your ebook and offer it to your readers for free. Show them the new trends and changes. Offer them new techniques and advice. By doing this you stay ahead of the times and you keep your readers plugged into you. You will guarantee your income long after the original creation of your ebook.

Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the saleablity of your ebook, and make adjustments as necessary until the orders start pouring in. Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Increase the value of your business by discovering the specific problems and goals of a particular industry. Figure out solutions to these problems and publish everything in your ebook. This will enhance your image as an expert and the information you provide to your readers will labeled invaluable.

To further promote your business you can include a catalog in your ebook of the products and services you sell. You can include a thank you note for reading the ebook and provide and invitation to download a trial version of your product. These are techniques that will increase your sales or your list over a period of time, well after your book has been created.

Ebooks help you cut the cost of producing separate promotional materials for your other products and services. One ebook can help you gain new customers and sell to existing customers all your other products and services.

No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!