Innovative foodstuffs in Japan: A hint of futuristic trend

World's foremost site in health food innovation, Japan continues to generate new trends with the companies such as Nissin launching innovative foodstuffs frequently. The latest additions in the list of inventive health foods by Nissin are Green Tea Cereal and Biken Kenshoku soup. With the launch of Biken Kenshoku soup, which is said to contains 2gm of collagen per serving, Nissin has hard-pressed the boundaries of cosmeceuticals and beauty foods. The soup is particularly intended for beauty and health-conscious youngsters. Green Tea Cereal, essentially a rice-based food, which contains rich ingredients such as green tea extract; green tea powder and gyokuro tea is another example of innovative foodstuff by Nissin. As per a recent market research report named, "Food Processing Market In Japan (2005)" published by RNCOS, "On an average, $200 are spent annually by each person of Japan on processed food, which is four times more than that of the Europeans". Discussing about the demographic and buying trends pushing the Japanese food processing market, experts said, "The abundance of raw material, changing lifestyle of people and flexible trade regulations contribute to the boost in Japanese food industry". What are the emerging trends in the Japanese food industry? Who are the players in this sector? What is the recent financial state of the industry? What are the various strategies adopted by various food processing organization for further growth of the industry? The report answers all of the above questions along with other relevant issues such as opportunities and challenges before the food processing industry in Japan. Plus a comprehensive analysis of the improving demand and supply in the country in terms of unit sales are also discussed in this report. Evaluation of new international policies and development plans related to the growth of Japanese food processing industry is also included in this report. The report is a must read for investors and entrepreneurs as it provides statistical inputs to help the foreign investors invest in the Japanese food processing industry and also provides the trade balance of the food industry in Japan with reference to other countries. To purchase your copy: For more information please visit

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