World of Warcraft Preorder That Broke All Previous Records

By: Muna wa Wanjiru

Form the very first release of the very first Warcraft game in November of 2004, Warcraft has broken records left, right and center. And most of all it has won the gaming hearts of millions of dedicated gamers around the world. This is why World of Warcraft preorder sales went sky high when its release was announced.

Fans of the previous versions of Warcraft were convinced that this new game could not but fail to come through for them. This was in November 23rd of 2004, and the fans were proven right. The millions of people who got a World of Warcraft preorder version were rewarded for their loyalty and dedication to the game. World of Warcraft lived up to their expectations in every way.

Following on the heels of this brilliant victory, another marketing masterpiece was launched. This time it was World of Warcraft: the Board Game. This particular World of Warcraft preorder promotional strategy was coordinated together with the online retailers of the World of Warcraft board game, Fantasy Flight Games.

This World of Warcraft preorder promotion featured more than just the board game as well. For the dedicated fans who were willing to go the distance and place a World of Warcraft preorder, they were able to order one of sixteen different bronze World of Warcraft heroes.

These were Rare Edition figures of which there were only 300 sets made. Needless to say this was also a huge success. This World of Warcraft preorder promotion was held in late October of 2005 until the end of November of 2005.

Following on the heels of this latest success Blizzard then proceeded to announce its next World of Warcraft preorder promotion. This went very far in the way of generating much interest in all echelons of the game playing world. Blizzard was releasing an expansion pack for World of Warcraft, and it was called World of Warcraft: Burning Crusade.

As far as promotions went this last World of Warcraft preorder promotion was to prove to be the most spectacular of all. Interest in this game was rife, and a personal milestone of over 8 million players worldwide was reached in January of 2007, days before the expansion pack was released.

There was no doubt in anyone's minds at this point that the Burning Crusade expansion pack was going to be a personal triumph for World of Warcraft and Blizzard. World of Warcraft preorder promotions showed that enthusiasm for the Burning Crusade expansion pack was more than promising.

This was proved beyond a shadow of a doubt at midnight on January 16, 2007 when it was released in the United States, Europe and Canada.

This worldwide release confirmed, and went beyond, what the World of Warcraft preorder promotions had predicted. The World of Warcraft: Burning Crusade expansion pack sold over a total of 2.4 million copies worldwide in the first 24 hour period, breaking any and all previous records for such games.

Top Searches on
Gaming
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 

» More on Gaming