When Using Pantone Color for Commercial Printing

By: Andri Sitepu

As a graphic designer, we have to consider how many color used in certain design. Why? Because the price of the color you take. More color you take more budget you get. For image color, of course 4 color you take. But for specially cases, you need Pantone Color to make your design looks better or exclusive.

If you have more budget, combination between 4 colors and Pantone should be consider making a better look of your final output. But if you do not have more budgets, you can use Pantone color only to make a good final print, such as Monotone, Duotone, Tritone or Quadtone color.

Many designers combine image and text with spot color of Pantone using Monotone or Duotone on Adobe Photoshop and other graphic software. Spot colors are special premixed inks used instead of, or in addition to, the process color (CMYK) inks. Each spot color requires its own plate on the press. Sometimes duotones are printed using a black ink and a gray ink-the black for shadows and the gray for midtones and highlights.

More frequently, duotones are printed using a colored ink for the highlight color. This technique produces an image with a slight tint to it and significantly increases the image's dynamic range. Duotones are ideal for two-color print jobs with a spot color (such as a PANTONE Color) used for accent.

As a note, you can use Pantone Color Guide to make sure the final output of your design on the paper media. For further information about Pantone Color Guide and commercial printing, you can see on () for its detail.

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