Innobella Ink: Brothers Innovation for Lovely, Lasting Images

By: James Kara Murat

Brother's Innobella ink is the company's latest response to the public's need for digital photo prints that are clearer, sharper and lasting much longer. It represents new technology in Brother's line of printer ink.

Many people prefer to print their own digital photos using their own computers. This is because digital photos, among other benefits, are easier to correct, crop and customize. One does not have to be a digital artist or an expert to be able to work with digital photos and images.

However, there are a few problems that people have to face when printing digital photos. One is that in many types of printer inks, the colors often bleed on the photo paper, making the resulting image appear blurred and inaccurate. The other is that the printer ink and photo paper sheets usually used for printing digital images are far too sensitive to light and ozone.

Innobella Brother ink is Brother's attempt to address these problems in digital photo printing. The word "Innobella" is a portmanteau of the words "innovation" and "bella," which is the Italian word for beautiful. Designed to work best with the latest line of Brother printers, the Innobella ink was developed with three major characteristics that are meant to give its users photo prints with sharper, more vivid colors that resist fading. These three characteristics are:

1. Resistance to color bleeding. When printer ink bleeds colors onto the photo paper, the image that results is not as sharp or accurate as desired. The printed image can also be blurred or smudgy. Unlike other printer inks, Innobella ink does not bleed on paper, especially if the paper is also an Innobella brand. Innobella ink works well with Innobella paper because the paper has a special coating that prevents the Innobella ink from bleeding.

2. Wider color gamut. The range of colors that Brother offers with the Innobella ink is far wider than those of other printer inks. The wider color representation area provided by Innobella ink means that the colors of the photo print would appear much more vivid.

3. Special formulation. The formulation of the Innobella ink is designed to make the ink more resistant to light and to ozone. Other printer inks do not have that much resistance to these two elements, and their lack of resistance results in fading of the photo prints. With Innobella ink, photo prints will last much, much longer.

The other special characteristic of Innobella ink is that when used in Brother printers, only very small droplets of color are produced. In fact, each droplet is only 1.5 picoliters.

Innobella inks are truly innovative in the way they produce color prints. They really answer to the public's need for photo prints that are not just beautiful but will last for a long time.

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