What Makes a Mobile Phone Popular?

By: Ian Ball

Do you buy exactly the same mobile that your mom bought? Or do you sometimes feel envious seeing your friend's handset? If your answer is yes to any of these two questions, then have you ever wondered what kind of mobile phones are more popular among the mass? Well preferences are truly individualized in all aspects of demands in all times. But let's talk about mobile phones.

Truly, people throughout the world greatly vary in their differences in using different handsets or in counting on different network service provider. But it is also seen that the use of mobile phone great differs in different cultures.

The study conducted by Nokia

Different people from different cultures prefer to use different mobile. For example, the mobile preferred by Brazilian profoundly varies with the preference of Ethiopians. Nokia claims, due to this reason they are after developing so many models and launching so many phones.

As explained by Mr. Tomi Paastila, the vice president for Nokia mobile phone sales and marketing division, the individual choice differs depending on the regional demand and it is the responsibility of the manufacturer to understand the specific demand for each market and to identify the pattern of using of a buyer in particular location.

Mr. Tomi Paastila is responsible for developing more than 8800 consumer-winning designs along with over 1 million loyal customers.

The Study Area

Nokia conducted a study which affirmed that there are 12 unique consumer divisions across Middle East and Africa. These zones are especially significant as there is an increasing market for Nokia and other manufacturing units. The study also confirmed that consumers in these zones are appeared as the trendiest rational buyers in the world who understand the concept of style ambassadors and style drives.

This market has become so valued essentially because of its youthfulness. That is, the region primarily focuses on young buyers and is largely dependent on it.

Study revealed that Nigerians primarily tend to be the most vibrant in order to test the mobile working most in the African setup. The prevalence of using by Nigerians aligns with SH2000 to SH4000 from Nokia, because of its durability and affordability. Their preference primarily goes with affordable connectivity. Also they are fond of using mobile phones with flash light or FM radio. On the other hand, people living in Dubai most prefer using flashier phones suitable to cosmopolitan life styles.

orange mobile phones

Cell Phones
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