Intex Entertainment Target Market

By: Deepti

As a part of its strategy to strengthen its position and expand reach, Intex Technologies, a front-runner IT Hardware company headquartered in New Delhi, is getting aggressive to capture the market share. The company is targeting growth of 275 crores this financial year and to achieve that it will engage in a host of activities.

To start with, the company recently appointed Sunil Sharma (Ex-Kobian) as its CEO in the month of May.

Confirming the new appointment, Managing Director, Intex Technologies, Narendra Bansal said, "We are pleased to appoint Sunil Sharma as our CEO. He is a veteran in IT industry, a good human being and a valuable asset for Intex. We look forward to his key contribution towards helping Intex meet its objective."

To further establish good relations with its partners, Intex will be rolling out many channel activities like schemes, dealer meets and advertising campaigns. The company believes that such activities help in keeping its channel partners updated about the company's goals and provides an opportunity to share offerings through product displays and does allow them to understand the handling of product through product trainings.

Giving more details on this, General Manager-Sales & Marketing, Intex Technologies (India) Ltd, Pankaj Dubey informed, "Intex has always been enthusiastic to strengthen its relationship with channel partners and consumers through innovative schemes. We provide various schemes to our channel partners from time to time. 'Fly With Intex' is one of the main schemes being launched this financial year on August 2006. This scheme is for the dealers of Intex who are billed directly through our distributors."

"For last few months, we have been actively involved in arranging dealer meets on product and regional basis. Intex had an all India distributor meet - 'Enjoy the Intex Wave' in Goa last year where we had the privilege of having our top 150 distributors to interact with. The top performing distributors were also rewarded in the meet", he further added.

On the product expansion front, Intex recently launched MP3 players, which is the third offering of Intex in the CE segment after DVD players and home theatre systems. It is planning to launch many other products in the coming months. "Other new offerings are notebooks, PC, subwoofers, wireless Keyboard and Mouse, TFT-LCD monitors and CRT monitors etc. Our new range of Centrino based notebooks has been receiving good response. The present quarter would see introduction of new models in the existing categories including notebooks", informed Dubey. In new products like desktops, notebooks and DVD players, the company plans to be in the top five players in India in the near future.

The vendor is also planning to increase its channel base to further push its newly launched PCs, notebooks, entertainment products and electronics products in the market. As Dubey elaborated, "We are aiming to bring in 200 plus distributors for the entertainment electronics range at all major cities across the country."

"Similarly, we are looking to increase distributors and dealers for our PCs as well as notebooks in B and C class towns and in some key A class cities as well. This would be supported by augmenting brand building exercise, adding new end user centric products and activities to our portfolio and streamlining systems and processes", he stated.

Speaking on its service support initiatives Dubey informed, "We are committed to provide best quality products and highest level of after sales service to our
customers. We have increased the warranty on our Gold PC's to three years. We have recently launched an aggressive plan to contact our channel partners directly in order to get first hand feedback on quality of our products, and improvement required in after sales service. This process is yielding very valuable information.

Top Searches on
Technology
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 

» More on Technology
 



Share this article :
Click to see more related articles