Bollywood & Indian Market Foreign Concerns

By: Anne Catherine

The Midas touch of the lucrative Indian market is not a new thing. Much has been written and talked about the bright prospects of the Indian market. Venturing into the Indian market is proving to be the golden step for many. The Indian market has opened up many prospects in the IT field also. The innumerable number of MNCs that are opening up are indications of the fact that probably the sun will never set in the Indian IT market. It is said that even if the Indian IT market reaches the plateau stage it is very unlikely that it will ever go the downward slope.

Though there has been a lot of hue and cry in the developed countries, predominantly the US, against the employment of the Indians both in India and their own countries, the trend is going at full force nevertheless. The IT sector is going through a low phase in countries like the US; hence it is only natural that they are looking for sunny and green pastures in distant shores. India along with China proved to be tempting, for the fact that they get A grade returns at quite a low cost. The low labor cost of these countries is one thing that is making big business and IT tycoons have their business in India.

However, these facts apart, have you ever thought how come these countries spot and recognize these prospects in India and China. There was not much of a possibility. It is indeed a big thing to recognize this kind of a trend in one of the poorest countries of the world and it is in fact an irony that in a country that is known for its rate of illiteracy, there are real bigwigs and brainys too.

One very important factor that is believed to have made the western countries sit up and notice the country called India is the factor of the glamour world. The world of the glitz and glamour, and primarily bollywood has gone a long way in telescoping India into world view. The shootings abroad, the grand premiers, the rising popularity of the Indian Hindi films and the Indian film stars and in addition the dominance of the Indian beauty queens all have contributed in a big way to popularize the brand called India. Many say these were careful planned pawns so that people take notice of the possibilities in India that will also generate profits and returns. India is also earning huge revenues from the travel industry as tourism is also going through an all time high in India. The glamour world actually has a great role to play. Thus it is not without reason that bollywood is also counted among the few causes that have opened up the doors of progress both for India and also for the ones who have come to India with high hopes.

Ecommerce is another tool that is helpful for the purpose of expansion of business transcending all the geographical boundaries. is the key to online marketing. There are number of companies that can be contacted for an elaborate ecommerce web site. The features that one is looking for can either be customized or can come in already existing . It is entirely the clients call as to what he wants to pick. Even big bannered Movies come with a website from where you can buy the audio and video Cds, Dvd's online. Since India is a hot offshore development center they are getting good business from the west on this front too!

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