Going Shopping for Ink for your Printer?

By: Niall Roche

Your printer has just spat out a blank page and reality kicks in - You need ink for your printer again! These days this is actually good news in a roundabout way. From a consumers point of view you're in the best possible position. Let's explain this a bit more.

Why are you in the best possible position? Choice. You have a lot of vendors to choose from. For a long time the only place you could buy reliable ink supplies was from the local computer store. The main consideration there was price. Depending on what store you bought from the price of your new cartridge could vary by as much as $10 or $20 dollars. While this may seem like a small amount of money to some people it was an additional expense that no shopper likes.

Along came the Internet and the entire shopping and consumer landscape changed - in an incredibly short space of time. You the customer could now pick and choose exactly who you bought your ink from and at what price. The inkjet consumables market shifted overnight and many computer stores drastically reduced the range of inkjet cartridges they stocked or struggled to compete with websites on price. The rip-off profit margins the computer stores used to enjoy were now history.

As with all good things somebody had to go and spoil it. Spammers. Spammers selling inkjet refills and other products through junk email. Many online inkjet supply stores are being given a bad name by spammers who fill your mailbox with offers of cheap cartridges and free worldwide shipping. Experienced online shoppers can spot the spam from the real offers. The problem is that first time online shoppers can be put off ever placing an order with an online store out of pure fear.

Spam aside the current state of affairs for an inkjet owner is positive. You can choose from OEM (Original Equipment Manufacturer) cartridges, compatible cartridges, remanufactured cartridges or refill kits. You don't need to drive to the local computer store anymore. Just login to the 'net, do a quick Google search for inkjet and your hometown name, pick your supplier and have the products delivered directly to your front door.

So why not exercise your consumer rights and save yourself quite a bit of money too. Shop online and cut out that expensive middleman.

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