Agribusiness, Agri clinics & Agri Entrepreneurs Success Stories

By: G.M. Wani

Agricultural development over years has been the result of continuous agri skill generation and its popularization. The earliest agriculture was animal domestication over thousands of years ahead, man domesticated wild fowl, dog, goat and smaller animals, whom he could overpower easily and subjugate to his sub-ordination. Agriculture thus since beginning has been the results of trails, experiments and experiences over years, learned first though behavioral changes, psychic reoccurrences, memories passed through parents to children and later on through doing and learning and now through sharing experiences and writing them or dotting them as an Entrepreneurship concern.
2.Entrepreneurship concept
The Entrepreneurship adds economic profits and cost-benefit ratios to Agricultural Output. Entrepreneurship is dominated by four factors like:
a.Social systemic changes
b.Support system availability and use
c.Resource base and its utilization
d.Self confidence, exploration work capacity and intellectual potency.
An entrepreneur has to have a thinking of his own, a capacity building interest in acquiring needed technique. An explorative and analytic faculties to judge the way of procuring cheap raw material. He must be equipped with "knowledge" and mindset to use and benefit out of it.
3.Farm Business
A potential entrepreneurship must strive from getting maximum output. Decades back agricultural development and industrial setups was a public sponsored and heavily subsidized but over time "knowledge" explosion in India Agriculture, have brought us on threshold of a system, where wide distances exist between industry and farm business. Where huge subsidies are benefiting Agro-Industrialists. The Farmers who use fertilizers or agro-chemical are crushed under economic pressures. The gaps between technology generated and technology use at farmers door is increasing day after day. The farm technology adoption rates are not more than 20-30% by any higher prospective. The use of information and communication technology (I&CT) for reducing the gaps and increasing productivity is the need of the hour (Wani, 2005). The modern technology and knowledge flow is fast expanding and bringing change. It demands more educated and trained farmers. Our education system has produced more literates but not educationally trained youth to earn their own bread. They after attaining graduation in agriculture and allied sectors, beg for job. The system has to be corrected to make these graduates as employers and not employees. I wrote a treatise as back as 1992, emphasizing a system. Germans are smart to have Farmers school, Farmer business training institutes, practical agri-farmers training centres and like, where way farmer or animal husbandry man is essentially a trained fellow. The banking system is so organized that they are on the door of convocation hall to sell their agri-business and agri-clinics to graduates, without any personal investments. Banks are so smart, that they have surveyed the villages who need vets or agri-graduates or have attained land and all facilitation, so that agricultural or veterinary or even other medico-biological graduates are used as bank investment. This is what is envisaged in India under agriclinic, Agribusiness venture. We have trainings not in the hands of banks but universities.
4. Success of Agribusiness:
A systematic liaison and support system between Govt. banking and University culture has made this otherwise an remunerative and lucerative programmes into a failure inspite of its personal monitoring of PMO. The success of Agri-business and Agri-clinics success rates are shown in table 1. The universities involve and their success stories are shown in table 2. Both these details are distressing inspite of huge moral, financial support from Govt. This is inspite of subsidiary support table 3.
Various ventures are listed in table 4 - 7. Agricultural professionals are getting converted into Agribusiness and agri-clinical experts. More than 14,000 applicants and 615 agriclinics came to existence in Indian 12 states. The agri clinic trained persons in J&K many number in hundreds. Among them 34 have registered agri clinics earning a handsome profit annually.
We visited Bandipora district and unregistered Agriclinics were earning a handsome salary, more than the Rahbar-e-zerat or Agriculture Asstt. A visit documentary is enclosed and shall be shown. It consisted of Agribusiness viz sale of pesticides, cattle feed, poultry feed and agri-extension services. At a small village in Papchan, one agri graduate Mr. Iqbal Shah earns Rs. 10,000/- per month by selling the services and input. At a distance of few kms. In same district one Mr. Khyatlani owns a big poultry farm and earns around Rs. 20,000/- per month. Both these entrepreneurs employ 2-3 persons at present. Similarly, the success shown by one Mr. Shah at Malangam in Agri products and pesticide sale and one Mr. Bhat in Dairy production and milk product sale earn a handsome income besides generating employment for poor.
5.Farmer as Entrepreneur
Indian Farming and farmer has to change if proper WTO recommendation and GATT agreements are to be followed.
The present day poultry scenario has emerging high profile agri-business prospects in India.
The conversion of poultry farmer's into poultry entrepreneurs shall make the present day 6% contribution of poultry products to 25% share of Global market from India and China. This when translated into action shall increase employment generation by manifolds. The introduction of rural based Vanraja, Gramapriya, Giriraja, Cari Gold and vast other locally grown varieties of poultry have adopted well to our agri-rural base. The market acceptability is higher than exotic poultry concerns. Research to farmers doors in generating free-rang-poultry is like BT cotton hybrid spreading through villages of India and assuring high returns and exports (wani, 2007).
6.Poultry as Agri-business
Dr. Gordon Butland, president of Global poultry strategies presents "Backyard poultry production" as a tool of alleviating poverty and malnutrition. We have tried to distribute "birds" under free-rang system in all our KVK's our results were excellent and income generation was totally in favour of the Agri-business and agri-clinics as will be shown in case histories and success stories.
A grand show of using poultry, rabbit meat processing introduction at SKUAST-K have innovated white meat usage.

Our own preparation could be seen in Figs 1-3.
This all will need the involvement of Agri-Veterinary and food processing technocrats to develop rural-based establishments so as to faster export and fast returns.
7.Holistic Vision for Livestock Enterprise.
Improving income, employment and self-reliance are among educated graduates and un-employed youth especially women needs fostering community development, women empowerment, environmental protection. Rural-based backyard poultry subscribes to all these norms and could be a rich resource for developing agri-entrepreneurship. Govt. of India is liberally financing such agri-business ventures and a proposed infrastructure cost set-up can be seen in table 8. A vast and finance assured schemes are available for agri-graduates for establishing poultry ventures (table 9). An initial allocation of 107 crores for initiating nucleus breeding farms. Further more provision of hatcheries to provide chicks to more than 2 lac farmers and farm women will need many agri-business centres for providing basic germplasm, medicine and above all training.
Some of the success stories in animal husbandry section can be reproduced as follows:
a.Backyard poultry and incubation
Though the Vanraja are the most suitable for back yard poultry, they do not have habit of broodiness. There is a problem among the farmer to get a broody hen in all season. KVK solve this problem of hatching by installing small unit of hatchery. Every month 15-20 farmers are benefited by purchasing chicks for backyard poultry. There 200 back yard poultry units of Vanraja. Each farmer is rearing 10 to 25 in the backyard. There is a good demand and response for the chicks and eggs of Vanraja. KVKs are now planning to expand this unit.
b.Semi-stall-fed Goat Rearing
KVK's made an intervention to improve this enterprise by conducting short durational training programmes for rural youth. Similarly exposure visit were organized on goat feed, breed and health management. More emphasis was given on O)smanabadi goat and up-gradation in selected non-descript goat breed by osmanabadi pure buck and given the knowledge about semi stallfed goat rearing concept.
c.Broiler Production
KVK has conducted many durational training programmes for 165 trainees. Due to training and demonstrations awareness was increased about contract farming in broiler production with private sector which provide chicks, feed and medicine and after 40 days purchases Rs. 3 to 3.50 per kg on live weight and FCR basis and changed their attitude. They acquired skills through learning by doing at KVK demonstration unit.
The technology has been adopted by 10 percent of youths now in the radius of 20 km there are 27 poultry units having capacity of 5000-10000 poultry birds on contract farming basis. These self employed rural youth earning Rs 10000-15000 per lot.
Recently a seminar-cum-farmer's meet was arranged at SKUAST-K on 26-27th of Oct.2007. The knowledge -sharing and use for making agricultural graduate and scientists was emphasized by our worthy Chancellor. A vision of poverty alleviation through backyard poultry intervention was the theme of the seminar. Many belts in Gurez, Tangdar, Telail and Zanskar are rearing native livestock species. Who are better suited and need improvement and identification. The cooking methods will need more expansion and scientific intervention for export. More emphasis has to be made on:
&bullSafe feed and food.
&bullOrganic fodder and food.
&bullOperational excellence and modern mechanization to improve quality of indigenous enterprises.
&bullLocal family management to farm business management and seller-buyer medol adoption.
8.High Value Agri-business
Rapid growth rate in high value commodities in Indian agriculture promises 40% total output. The sectors assuming importance for export earnings are Fruits, milk vegetable and poultry. Thus Agriclinic training centres should focus on these commodity oriented training. The sector may need more than 1 lac young entrepreneurs to achieve national goals and not the more 14000 applicants.
What is needed:
&bullOpenness and transparency.
&bullSimple banking.
&bullCredit facility.
&bullMission and Training.
Table 1 Agribusiness
S.NoName of the state No. of Success Stories

1Andhra Pradesh261
2 Assam15
8Himachal Pradesh39
9Jammu & Kashmir28
13Madhya Pradesh134
20Tamil Nadu231
21Uttar Pradesh990
23Weat Bengal51
Table 2
Name of the Organisation & sucees in Agri business No . of . Sucess
1Shree Maa Guru gramodhyog Sansthan (SMGGS),UP626
2M/s.Terra-Firma Bio Technologies Ltd.(TFBTL),Banglore, Karnataka489
3Krishna Valley Advanced Agriculture foundation (KVAAF),sangli,Maharashtra251
4Mitcon ConsultancyServices Ltd .(MCSL),Pune,Maharashtra224
5Mahatama Phule Krishi Vidapeeth (MPKV), Pune ,Maharashtra203
6Jaipur School of Business &Finance Management (JSBM), Rajasthan221
7SRISTI foundation , Patna , Bihar197
8Rajasthan Institute of Co-operative Education & Management (RICEM),180
9Indra ganghi institute of Co-operative Management (IGICM), UP 175
10Voluntary Association for people Service,Virudhanagar, Tamil Nadu146
11Participatory rural development Initiatives (PRDIS),Hyd,AP124
12Institute of Entrepreneurship Development ,Patna , Bihar118
13 University of Agricultural Science(UAs-BLR),Bangalore, Karnataka107
14SCADA Computre Centre Patna , bihar107
15State institute of Managemeny of Agriculture(SIME)UP89
16R.C.V.P Naronha Academic of administration (RCVP), Bhopal ,MP80
17M.R.Rmoraraka GDC Rural Research foundation(MRMGDC) ,Rajasthan69
18Krishi Vigyan Kendra(PIRENS)Mahrashtra69
19SKC Educational trust (SKC) ,Basaith,Bihar68
20Vasant Prakash Vasakh Pratistan(VPVP) sangli,Mahrashtra67
21Confederation of aquaculture fishers and Welfare Organisations (CAFWO),AP64
22Indra GandgiKrishi vishwa Vidyalaya ,Rajpur ,Chhattisgrah63
23JAI Research Foundation (JRF),Vapi, Gujarat62
24Centre for entrepreneurship development (CED),Hyd, AP57
25Centre for Human Development (CHD), Bhudaneshwar, Orissa53
26Vivekananda Research and Traning Institute (VRTI),Kutch,Gujarat51
27Maharana Pratap university of Agriculture & Technology (MPUAT), Rajasthan50
28G.B.Pant university of Agriculture & Technology (GBPUAT) Uttaranchal49
29Bidhan Chandra Krishi Viswavidyalaya (BCKV),West Bengal43
30 Institute if Co-operative Management (ICM),Manipur39
31Allahabad Agriculture Institute -Deemed University (ADU),UP38
32Nationlal Research Centre for Agro-forestry (NARCF),UP37
33State institute of Agriculture of Management (SIAM),Rajashthan37
34Indian Society of Agri business Professional ,Himachal Pradesh36
35M.P.water Land management Institute (WALMI),Bhopal, MP35
36International Institute of bio-Technology and Toxicolgy (IIBAT), TamilNadu35
37Entrepreneurship Development Institute of Indian (EDII), Bhat, Gujarat 32
38Nagarjuna Agricultural Research and Development Institute (NARDI),Hyd,AP 32
39University of Agricultural Sciences (UAS_DHR),Dharwad, Karnataka31
40Baramati Agricultural Development Trusts Krishi Vigyan Kendra,Maharahtra29
41Centre of Agriculture and rural development Studies (CARDS), TamilNadu21
42Sher-e- Kashmir University of Agricultural Science and Technology, Srinagar20
43Dip Narayan Singh Regional Instiute of Co-operative Management (DNSRICM), Bihar19
44Gujarat Agricuture University (GAU), Anand,Gujarat15
45Agro Clinical Development Trust (ACDT),Tamil nadu15
46Shanmuga Arts ,Science technology &research Academy (SASTRA),Tamil nadu15
47Assam Agriculture university (AAU),Jorhat,Assam14
48C.S.Azad University of Agriculture and Technology (CSAUAT),UP14
49 The Agriculture and Promotion and Investiment Corporation of Orissa Ltd.(APICOl014
50CCS Haryana Agriculture University (CCSHAU) Hisar, Haryana14
51 Indian Society of Agri business Professionals, Amritsar, Punjab11
52 Centre Institute of Agricultural Engineering (ICAR) ,Bhopal, MP 9
53 Indian Society of Agribusiness Professionals, Haryana9
54Indian Society of Agribusiness Professionals ,Jharkand9
55Kerala Agriculture university (KAU), Tissur,Kerala8
56Netaji Subhash regional Institute of Co- operative Management (NSRICM),West Bengal8
57Society for rural Industrialization (SRI),Ranchi, Jharkand8
59Central Institute of Post Harvest Engineering & Technology (CIPHET),Punjab6
60Agroweb online (Pvt) Ltd.(AOPL),Indore,MP5
61Indian society of Agri business Professionals,Srinagar,Jammu and Kashmir4
62Indian veterinary research Institute (IVRI),UP4
63Acharya NG Ranga Agriculture university (EEI),hyd,AP4
64Dr. Y.S. Parmar University of Horticulture and Forestry (YSPUHF)3
65Punjab Agriculture Management & Extension Training Institute (PAMETI), Punjab3
66Rajendra Agriculture university (RAU),PUSA,Bihar3
67Narendra Deva university of agriculture & Technology (NDUAT),UP3
68Agriculture Cooperative Staff Traning Institute (ACSTI), Jalanghar, PunJab3
69Sher-e Kashmir university of Agricultural Science and Technology (SKUAST), Jammu2
70Indian Society of Agribusiness Professionals ,Jammu, Jammu and Kashmir2
71Indian society of forest Management (IIFM),MP1
72Sardar vallabh bhai Patel University of Agriculture and Technology1
Table 3 Under Agri-clinics/ Agri-business norms thereof
S.NoMeans of FinanceGeneral CategoryWeaker Category

1Promoter's contribution10%5%
2 Soft loan from NABARD 0%5%
3Total promotion contribution10%10%
6Term loans65%56.67%
Table 4 List of ventures
1Soil and water quality cum inputs testing labotatories (with Atomic Absorption Spectrophotometers)
2Pest surveillance, diagnostic and control services
3Maintenance, repairs and custom hiring of Agricultural implements and machinery including micro irrigation systems (sprinkler and drip);
4Agri Service Centres including the three activities mentioned above (Group activity);
5Seed Processing units
6Micro-Propagation through Plant tissue Cultural Labs and hardening Units
Table 5 List of Ventures
1Setting up of Vermiculture units, Production of bio fertilizers,bio-pesticides, bio-control agets;
2Setting up of apiaries (bee-Keeping) and honey &bee products' processing units;
3Provision of Extension Consultancy Services;
4Facilitation and agency of agricultural insurance services;
5Hatcheries and production of fish finger-lings for aquaculture;
Table:6 List of Ventures
1&bullProvision of livestock health cover, setting up of veterinary dispensaries & services including frozen semen banks and liquid nitrogen supply;
2&bullSetting up of Information Technology Kiosks in rural areas for access to various agriculture related portals;
3.&bullFeed Processing and testing.
4.&bullValue Addition Centres
5.&bullSetting up of Cool Chain from the farm Level onwards (Group Activity)
Table 7 :List of Ventures
1.&bullPost Harvest Management Centres for sorting, grading, standardization, storage and packaging;
2.&bullSetting up of Metallic/ Non-Metallic Storage structures (Group activity)
3.&bullRetail marketing outlets for processed agri-products.
4.&bullRural marketing dealerships of farm inputs and outputs.
5.&bullProjects in any other service oriented activities in agriculture and other allied areas can also be considered.
Table 8 Poultry Agri business
S.No Component/CostYearRemarks

1Satellite Hatcheries10050--50200Assuming cost of each Satellite unit around Rs.10.00 lakhs and Proposing 10 and 5 units during Ist and 2nd year respectively and another 5 units during 5th year
2Mother Units42060300--780Assuming Single Mother Unit cost to be around rs 1.2 lkhs during Ist and 2nd year and rs 1.5 lahks during 3rd year and Proposing for Establishment of 350,50 200 unts during Ist ,2nd and 3rd year respectively
3Poultry traning cum -
extension Centres for traning
of trainers,poultry link
workers etc503030--110Assuming cost of each Centre to be around Rs.2.00 lakhs and proposing 25.15,15 Centres during Ist, 2nd and 3rd year respectively
4Poultry Proceesing Units--5005005001500Assuming cost of each Mini Plants with dressing capacity of 500 birds per hour and proposing 5 units to be set up each year during the 3rd,4th,and 5th year
5Skill up gradation and
training of beneficiaries4204004505005002270Assuming 70,000 beneficiaries are trained during the Ist year and 50,000 each during the subsequent years,.Further only honorarium is proposed @ Rs.600,800,900,1000,1000 during Ist ,2nd,3rd,4th and 5th year respectively
Table 9 Poultry business Targets
Sl.NoComponent/costsYearYear IYearIIYearIIIYearIVYear V

1Cumulative no. of nucleus breeding farms3540404040
2Cumulative no. of mother units350400600600600
3No. of beneficiary families ('000)70120180180180
4Financial assistance towards fixed cost of
beneficiary families
(at the rate of Rs.1300)Rs in lacs910650780
5.Subsidy towards input costs of beneficiary
families (assuming averagebatch size of 30 birds)-Rs. In lacs1,6071,6831,760459
6.Subsidy towards fixed cost of
mother units (at the rate of Rs. 18,000 i.e 20%
of Rs. 90,000) Rs. In lacs.63936
7.Interest free loan (net of recovery)
to mother units (at the rate of Rs. 27000)- Rs. In lacs9514-1954-23= 31Rec. of 32Rec. of 32
8.Poultry training cum extension centres for
training of trainers, poultry link workers etc.
(25,15 and 15 centres to be set up in the Ist, 2nd and
3rd years at the cost of Rs. 2 lacs each) Rs. In lacs.503030
9.Skill upgradation and training of beneficiaries
(70,000 to be trained in Ist year and 50,000 in each
subsequent year) Rs. In lacs420300350350400
10.Administrative expenses, monitoring & evaluation
- Rs, in lacs120130140160200
Total cost326527973127937568


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