Opting for Branded Providers of VoIP - a Sane Decision

By: Kristen

The viral of VoIP has enveloped the entire industry - both small and large scale. Keeping the benefits that it brings along with it in mind, it makes perfect sense as to why everyone left and right is opting for it. Branded voice over IP is the key focus now, since there are too many providers of VoIP in the market, which makes it difficult for the consumer to select the best among them. Hence, the client finds it easier to select on the basis of their brand value, hoping that the service they provide would do justice to their brand image.

A guarded decision would be to opt for a service provider who has established himself in the industry as a reliable and secure VoIP carrier service provider. However, it might be a little difficult to search for a branded provider, since they are rarely advertised through traditional media.

It would be safe to state that any organisation that has managed to stay in the service for a period of above two years is more or less a brand. Besides this, it would be in your interest to gather information like their rate of growth, retention rate of their clients and average new clients. This will help provide a true insight into the level and kind of service provided by them in actuality.

There are other parameters to ascertain the services that would be on offer. Before buying VoIP minutes or leasing the routes, ask for testing of the same. This would bring the true picture in the forefront. Excellent ACD, ASR and PDD too should be a part of the complete package, in order to give paramount voice quality and clarity.

Some leading voice over IP carrier service providers offer branded reseller programs. Besides the standard benefits, resellers opting for these programs get the opportunity to sell their services using their own brand name and not that of the provider. This enables them to venture into the telecom industry without making substantial investments in terms of infrastructure and equipments.

Moreover, few well established and renowned carrier service providers also help resellers in setting up their own websites and customise them according to their needs, along with providing them billing software among other features.

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