VoIP Platform Providers - Gearing Up for the Competition

By: Angela Hayden

VoIP platform providers and suppliers of hosted solutions are into quite a few things. For starters, new and highly innovative marketing programs are being put in place to cater to the needs of clients from different business domains. These clients could be service providers to small and medium sized businesses (SMBs); they could also be corporate users making a foray into the realm of VoIP telephony.

Many of these marketing programs are comprehensive - and are designed in a manner to facilitate sales of the client organizations. Result-oriented endeavors in this direction are becoming more and more common with each passing day. The successful implementation of these programs converts into enhanced profits for service providers as well as their corporate customers.

The VoIP solutions and software applications are easy to install and integrate with existing infrastructure. Special premises-based equipment can be done away with in the entire installation process. More often than not, a VoIP solution provider or a platform provider ensures that the solutions on offer can be incorporated using routers, Ethernet switches and IP telephones.

The right product is channelized in the right manner to enhance maximum sales for the client organizations. More and more providers of VoIP telephony solutions are channelising their products through such channels to ensure maximum monetary returns. As a matter of fact, the different aspects of these programs are being tested in niche segments and the results are being viewed with a lot of enthusiasm. The customers of existing service providers are being used for this purpose. Many of these programs are designed in the form of modules wherein corporate clients could make a specific choice depending on their particular needs and requirements.

Many a times the pricing structure is different for different modules. In some instances, third party expertise is also used in designing specific modules in the programs. Consequently, the providers of internet telephony solutions and vendors can work with each other in a more comprehensive manner. Many such programs are being developed, wherein the companies developing these programs are working closely with the service providers, for whom these programs are being developed.

VoIP platform providers are now being provided with specific tools to cater to the needs of their customers in an efficient manner. The soft sales skills of asking the right questions are put in one place in the form of these solutions.

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