Kite Surfing Association Working to Build Awareness And Business

By: Thomas R. Cutler

AKSA is a trade association directed at marketing the sport to untapped audiences in order to dramatically grow interest in the kite surfing arena.  AKSA is offering a three month to multi-year PR and Marketing outreach program exclusively tailored to the fast-growing kite surfing audience. This dynamic, unique, and proven program consistently and constantly creates a corporate presence, product presence, leadership presence, web presence, and provides regular feature media coverage. This program is ideal for all kite surfing and related companies with new and existing product announcements, industry positioning, and long-term growth strategies.

Lead generation and web traffic is a quantifiable result of this program. This program was developed by TR Cutler, Inc., (www.trcutlerinc.com) one of the most well-respected and significant public relations firms.  Co-founder of AKSA, Logan Long stated, “A program like this is a must for any business looking to grow.  The days of expos and mass mailings to build product awareness are a thing of the past.  The internet is the new medium of information for consumers."

American Kite Surfing Association (AKSA) is the leading organization for kite surfers in North America.  Founded in 2006 by two extreme sport enthusiasts, membership is anticipated to exceed 30,000 before the end of the year.  The purpose of the enterprise is to bring heightened awareness to this fast-growing, dynamic, and fun sport.  A vast array of information, products, and techniques are available to the visitors of the AKSA website, . After more than a decade of popularity through Europe and Australia, active North American extreme sport athletes are recognizing the maximum adrenaline rush through kite surfing. 

Cathi Long

Executive VP

American Kite Surfing Association

727-772-1202

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