CRM -- Let The Computer Be Your Memory

By: Dave Roth

People have trouble remembering things sometimes, and this is especially true of people who have a lot going on in their lives or who deal with a lot of people. Salespeople are among this group, because they are required to work with a lot of different individuals, both in their company and out in the rest of the world. Not all people can do this, and many of the ones who are the best at it are good because they use CRM, or customer relationship management, software. This type of software can remember everything that a person might want or need to know about someone else, and through doing this the customer feels as though he or she matters to the salesman and to the business. By allowing the computer and the CRM software to serve as your memory for customers and their information, you as the salesperson are free to remember other things that are very important to your business, such as the price and other vital information when it comes to your product or service.

Selling a product or service is often not easy, and this is especially true in the competitive market that is seen today.

There are so many companies out there today that offer similar products and services, and there are all different types of comparisons including price, features, and other issues. Salespeople and the companies that they work for have to stay competitive so that they can keep their bottom line strong and growing. It is important that this be the case, because there is much more to a product or service than simply buying it. Instead, there are many, many other issues that have to be addressed, and it is important that salespeople use CRM to handle their customers wants and needs. By using CRM these salespeople can do what they do best, and when one of their customers has a question or a problem, it is very easy for that customer to find what they need or get their issue resolved because the salesperson is knowledgeable about the product and the software keeps him or her knowledgeable about the customer as well.

Naturally, not all customers think that CRM is a good idea. There are some who believe it to be intrusive and annoying, but most people think it is a good plan for businesses, especially as they grow, because they can often handle customer complaints and requests much more quickly than they would have been able to if they needed to collect all new information each time a customer called or came into the store. If there was no CRM software available, recordkeeping would be far different and much more complicated, and the salespeople who work with a lot of customers today would be struggling to keep their heads above water. With the ability to have CRM available for everyone, though, people who work with customers can find information quickly and efficiently, and those customers can feel valued and appreciated. This is something that businesses cannot pay for, but that is still very valuable.

Enterprise Information Systems
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