Expanding Your Photography Business With A CD/DVD Publisher

By: Dale Kubin

When you run a photography business, you know that a great deal of your business is about capturing images and light; you also know that a great deal of your business is centered around promoting your business and marketing your work. There are a number of different ways in which you can expand your photography business when you have a CD/DVD publisher on hand.

To give you a sense of all that you will be able to do to expand your photography business with a CD/DVD publisher, take a look at the following list of options:

• With a CD/DVD publisher, you will be able to create an electronic press kit that will allow you to market your work within the local media. If you are a photographer who specializes in capturing media events and news opportunities, you can take advantage of publishing your work on a CD or DVD that will enable you to market your services to local newspapers.

• With a CD/DVD publisher, you will find that you are able to market your wedding photography business if that is what your focus is. You will be able to create marketing CDs or DVDs that include slideshows of some of your best work and to distribute them during bridal shows and other events to show future brides and grooms whether or not you are the right photographer for their needs.

• With a CD/DVD publisher, you will be able to showcase your photography and design skills to local businesses. For example, let's say that your business is all about marketing; when you are able to create CDs and DVDs to market your business, you will be able to show companies in your area the work that you can do.

• With a CD/DVD publisher for your business, you will be able to showcase your talents as a fashion photographer. While you may not be out there shooting supermodels and your photo credit might not yet be appearing in the most popular fashion magazines, there are a number of ways in which you can promote yourself to those in the area who want to model and are looking for ways of increasing their portfolio.

• With a CD/DVD publisher, if you offer photography courses as a part of your business, you will be able to create a CD or DVD promotional piece that will let others know what they would be able to learn while working with you.

In other words, regardless of the focus of your photography business, having a CD/DVD publisher will allow you to design marketing materials - and to be able to produce those materials on demand. If you need to send out ten copies, it won't be a problem, but it will be just as simple to create 100 copies of your CD or DVD if you are making a bigger marketing push. And, because when you own a CD/DVD publisher you will be able to reduce your overall marketing costs, you can be sure that you are going to benefit even more from the efforts that you make.

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