Why Online Comparison Shopping Works

By: Michael Brito
A recent Forrester study of online comparison shopping asked several hundred consumers why they shop online and the results were not surprising: bargains and convenience. These two reasons coupled with thousands of online comparison shopping services are making the case for an Internet revolution that will benefit the value conscious consumer. Here are a few reasons why online comparison shopping works.

Stress Free TransactionsHow many times have you been standing in line at the mall somewhere debating with yourself about whether or not you actually need the pair of shoes you are holding? The internal debate isn’t necessarily about the cost or the color of the shoes. No, it’s more about you not wanting to wait in the horrific long line for the $60 pair of shoes. Sounds too familiar, doesn’t it?What about the parking fiasco when you arrived at the mall? Perhaps you are still irritated with the person who cut in front of you and stole that first row space in the parking lot, which caused you to park more than a mile away. Suddenly, your trip to the mall doesn’t seem to be giving you what you expected.

These are just a few reasons why online comparison shopping is taking off. It’s easy, convenient and you can buy exactly the same thing online as you can at the mall.

It’s a stress free transaction that allows you to make purchases online and from the comfort of your own home.

Instant Gratification, or Not?We currently live in a world where drive-thru restaurants dominate every street corner; high-speed internet is growing rapidly and microwave ovens. We are a society that thrives and operates on instant gratification. But, there needs to be a point where you have to wonder what that frozen roast beef dinner or Big Mac is really doing to your internal organs.

This is one disadvantage of online comparison shopping. That is, you actually have to wait a day or two before you can actually receive the products. But, what if you can get the same pair of shoes online for half the price? The fact is that comparison shopping on the internet can save you thousands of dollars per year. The reason why it’s cheaper online is that online retailers do not have to mark up the products 100% like the retailers do because they don’t have sales agents to pay, an electricity bill, or the rental fees to the mall. Comparison shopping is really a no brainer for those consumers who are looking to save some serious coin.

The People FactorSo, who really wants to sit behind a computer screen shopping online by yourself while Carpal Tunnel Syndrome begins to grow in your wrists? The fact of the matter is that even though we live in high speed world where everyone is connected by email, instant messaging and chat, we still want and need human interaction. It’s important for our self being to be around others and engage in conversations. No, this is not a contradiction to earlier statements made, but rather the introduction of an awesome innovation that is taking online comparison shopping to the next level.

Now, imagine yourself at the mall again looking at the same pair of shoes that you desperately want and need; and then noticing that horrific line. What if you were to dial a phone number, punch in the barcode of the shoes and wait for a few seconds while a database will search the internet to see where you can buy them cheaper? A computerized voice will then confirm the name of the product and provide the product's price on Amazon.com and/or Yahoo! Shopping, whichever is cheaper. You can then bookmark that product, go to a website and pay for it later.

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