Facebook Online Ads - How To Create The Perfect Advertisement

By: Dirk Wagner I

The most important process of setting up any type of pay-per-click advertisement is putting together an appealing and unique advertisement.

For this article, I am going to go over the steps you need to take to create the perfect Facebook Ads advertisement. You need to have something that is catchy, flashy, and will grab your user's attention. The reason why it needs to be this way is because your prospects have no intention at clicking on your ad when they logon Facebook. They are there to simply chat with friends, send messages, and do social networking activities.

Your job is to distract the viewer by creating a gripping advertisement.

Title: Come up with some type of interesting offer related to your niche. For my niche, low price auctions I choose "Want an iPhone for cheap?" College kids are in a craze over iPhones right now, and on top of that they love low prices.

Body: I compared the auction site I am promoting to eBay. I describe that we have the lowest bids and lowest fees. College kids generally hate high fees and high prices, so I figured this line would get their attention.

Photo: Who hasn't seen an iPhone yet? It's like the universal sign of a fun gadget now. By uploading this photo, I am grabbing their attention to look at my ad right away.

Unique Selling Point: You always need to make sure your advertisements has a unique selling point, otherwise it will be hard to achieve a good conversion rate. If you simply would have just said "Come check out this new auction site!! Come sign up today!!" What will convince someone to sign up for the auction site you are promoting? There is really nothing convincing to that statement. By me changing the whole approach of the ad to gear it toward iPhone and picking one up cheap by winning an auction, I've put a unique point in the person's mindset. Creating good advertisements has a lot to do with getting into the person's mind to figure out what they NEED and highly WANT.

You really need to put yourself in the eyes of your visitor and really understand WHAT they want to see. If you were a sports fan, what would make you click on an advertisement? More importantly, what would make you click on that advertisement? Figure that out and you will experience very high converting advertisements that bring you lots of wealth day in and day out. The best way to learn what will work for you is by following your competitors.

By closely watching their techniques and advertisements, you can correctly position yourself to do the same exact technique they are using, while adding your own unique selling point. If your competitor is smart, it will turn into a back and forth battle, with both of you trying to outperform each other by adding a new selling point practically every day to make your offer convert better than the other. Be smart and ahead of him and you will do well!

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