Mobile Technologies in India

By: Mohit Sharma

Mobiles were a vogue over a decade ago and now it has become a necessity for the urban crowd and the rural development in mobiles is the new buzz word for the corporate. Started with the basic feature of attending calls on a wireless device seemed a remarkable achievement but now that has grown into a web of integrated technologies for complete comfort of the user.

Where mobile technology moved from SMS's, games and personal diary it has now become a strong tool for the marketers to sell their products through engaging people with the device that is always close to them. Convergence of all forms of media like the internet, television, radio into the mobile has increased the potential of this wireless device which now flaunts an array of functions and is technologically more sound, feasible and truly mobile.

Bluetooth emerged as a boon to data transferring among digital devices and listening to wireless music, whereas the GPRS (General Packet Radio Service) allowed internet connectivity through mobile phones. Video call conference, though not yet official in India has mobiles touting dual cameras. The integrating music player into a mobile has made it possible to cut down on carrying multiple gadgets and has served all the purposes into one congregate tool. Watching television or catching up on a movie has become a passe in mobile technology. Now with the latest addition of the GPS (Global Positioning System), first initiated by Nokia is seeing India's detailed map on your phone.

Mobile technologies have grown tremendously over the past few years with devices growing smaller still increasing their features. It has been even difficult for the mobile makers to include all the features in one device and thus they try to specialize in a particular technology but the need of 'all in one' is still on the makers mind and the efforts continue. GPRS has enabled internet banking and managing finances and stocks through your phone. The mobile technology has been exploited by the reality shows to increase viewership, TRP's and spectator's involvement. Online ticket bookings are been now taken over by mobile phone ticket booking with applications used in mobiles to book movie, railway and airline tickets. The latest offering is that made by the suburban Mumbai Railways for providing mobile ticketing for its commuters.

FM radio in India has been born due to the inclusion of this technology in mobile phones. The whole FM medium is on the shoulders of the mobile phones to communicate to their audiences. The mobile has been a success and continues to grow due to its convergence capacity. It has the ability to integrate many technologies into it and has thus survived the race of technology and is emerging as a leader. Though the battery life still continues to hinder in the way of its true expansion. Increased battery life efforts are still on and measures are being taken up to renew and constantly modify the mobile technology.

Online mobile shopping is a new tradition of shopping so sometime it turns out into a big problem for the customer. On almost every online mobile store, customer may check entire features of own choice of phone, even they may compare it's prices in different shops

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