Around the World With Mobile Phones

By: Andrena Markley

Mobile phones have swiftly and vehemently taken over human lives in an alarming fashion. From what the present market trends showcase, mobile phones seem to circle constantly over the minds of gadget lovers across the world. An incessant outpouring of newer technologies from time to time makes it a fairly easy task for various manufacturers like Nokia, Motorola, Samsung and LG to apply their intelligence and bring out phones with more enriched features after every development. The mobile phone industry is expanding fast and there is no denying the fact. To contain such a profound proliferation of a global nature, a favourable platform for the sequential distribution of the communication devices is quite vital. Taking logistics and geographical favourability for the business strategy into consideration, the top brass of the manufacturers make their move for the kill.

In a typical business oriented move, mobile phone makers across the world have zeroed in on the greatest nation in the world for their initial release and marketing. The United States has fairly enjoyed the reputation of being the hub of several activities including the promotion and marketing of various products. The reason for choosing the nation as the ideal platform is quite simple. The US is the most thriving country and pulls in maximum attention from all four corners of the world. Naturally, the release of a product and its initial marketing in such a country could prove highly beneficial for the maker. In these lines, manufacturers keep their eyes and ears open for favourable situations, and going by this trend, close down on the UK as their next preferred location. In a sequential manner, the other locations to follow up in their list for marketing purposes are India and other Third World nations.

This trend sure has proved to be a clever move with commercial exposure and product enlightenment flowing in a series through these locations.

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