Mobile Phones: Offering Mobility to All Ages

By: Andrena Markley

For any new products aimed to be a chart buster in its respective group, which might belong to any type or scale, is destined to be launched with target buyers (or say, audience) in mind. With every meticulous planning and deliberate trials to keep the success story afloat, new ideas resurfaces and form the part of a strategy that more often than not, results in integrating features suited for expanding the clan of target audiences. The best part of the later half of the same story repeats for mobile phones also, only to differ in reasoning the usability of the device across all age groups. And when communication is the most reasonable of all reasons, a portable, affordable device like a mobile phone is a certain need for one and all.



While identifying the purpose and impact of communication and their role in the progression of mobile phone usage, one should never forget the attraction of features coming as additives to a mobile phone. Today, if the sale of a multi-purpose-yet-cost effective mobile phone shows an upward trend, the reason obviously directs to a belief of mass in happily accepting a product offering most in a particular price group. And who can ignore the age-old theory of subscribing to the demonstrations of a dependable party. Companies like Nokia, Motorola, Samsung or Sony Ericsson, who have already gained their due reputations, are coming up with modestly priced mobile phones that are equipped with an FM radio, ergonomic keyboard, large speaker systems, and in some cases a VGA camera to add-on. In these cases if assortment of larger keys help the older ones in easily recognising the buttons to press, for the younger lot, there is this FM tuning function making the mobile phone a moving music station. Keeping these offers aside, with a little more investment, one can get the service of a digital camera, music player and other innovative features all aggregated into a single device.

For all the investments to be made to buy a mobile phone, the subject matter of necessity of communication still plays the major role in buying a mobile phone. And when communication is the concern, mobile phones are still the best options to be availed by any quantum of individuals of any age group.

Cell Phones
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