Decisions, Decisions: Web Based CRM or Software CRM

By: Darrell F

Technological innovations today allow us the possibility of a different approach, based on monitoring and managing individual information of each client with simple crm. This allows us to track individual not only produce products or services to measure, but also develop customized messages specially designed for each client with web based crm .

This enables companies to encourage an interactive dialogue with customers giving the benefit of an efficient marketing strategy. But today in a much more efficient than manor than before at a fully reasonable and affordable cost.

The proper technology can automate the delivery of these messages on a permanent basis; even hundreds of thousands of customers at the same time can still be serviced through advanced web based crm applications.

This degree of personalization is continuing to develop allowing customers to receive messages based on their own responses to previous messages, generating a coherent communication and a real and natural relationship between the customer and the company, with nothing more than simple crm.

This communication becomes an evolutionary process of learning that is becoming increasingly intelligent with each interaction. The permanent collection of all this information allows us to go adjusting our products and services increasingly accurate way to the tastes and desires of each individual customer.

Over time, this interactive simple crm process further increases the degree of customization. In other words, the bonds of the relationship are becoming ever stronger with each interaction.

Through an analysis of all this collected web based crm information it is possible to determine the specific value that each customer brigs to the company. In this way we can measure the profitability (ROI) and individual potential of each client, so we can allocate our Marketing resources in a much more efficient manor.

This approach with each individual client, also known as One-to-One marketing, allows us to use a field of action much richer and deeper than traditional methods.
In developing each message with simple crm, in relation to the conduct of former client contact, is known to increase the level of persuasion, and therefore, the degree of response in general. In other words, we increase the degree of effectiveness of our marketing actions with information gathered through web based crm.

Also, we are learning that this prompts the customer to stay longer with the company with they have developed the relationship. To start a new relationship from scratch with another company would be require them to undergo a long process of learning again. This would mean an enormous effort and sacrifice on their part something like this is a barrier to a client moving on that web based crm offers.

Appropriate interactive marketing makes loyalty towards the company not only a matter of perception or preference, but a state of pure convenience for the customer.

Using this type of modern philosophy and a proper strategy, your company could reach a much higher level of profitability with each customer by implementing .

Enterprise Information Systems
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 

» More on Enterprise Information Systems
 



Share this article :
Click to see more related articles