Stay in Touch With Your Customers With Easy Group Mail

By: Suresh Kumar

The today's world the biggest issue in sending emails is spamming and deliverability. Many people who spend time on internet and when check for their emails find that for every 7 out of 10 emails are SPAM emails. Mostly your IPS will be not be able to filter mails as SPAM or they will move to SPAM folder.

Most people find it very inconvenient using internet based emails for their email marketing purpose. The main disadvantage to face is very slow using internet based email system. Adding and removing emails will consume lot of time. one more fact is you have to pay them for every email you send. Using desktop email marketing software's like Easy Group mail (htp://www.globaltechsoft-solution.com) which has rich features link creating groups, merging groups will really help email marketers to keep in touch with their customers with ease.

When using email marketing software's you can have deliverability issues because of anti-spam lists. Some ISPs or corporate filter emails as SMAP mails depending on the contents and in some cases the recipients itself would restrict the mails if not received from proper source.

You can improve your deliverability by many ways like

Email subscription

The first necessary step in getting your email message delivered is that you have permission of your members to send them your messages. Never, and we mean never, put people on your list without their permission. We recommend you double opt-in method for getting new subscribers so that they have to confirm their request to be your subscribers. It is recommended to ask them to enter their work email instead of free email addresses. Some companies go that far that they don't allow subscribing if you use free email address. It is because of the fact that work email address is considered as more reliable and stable than a free email address.

Welcome message

So, after they confirmed their request you have to take the next step. You have to automatically send them your welcome message where you will give description of your company, email newsletter and list management info (information about subscribing, unsubscribing, digest mode, archives...).

In this welcome message it is very important not to forget two most important things. To tell them to put your from address in their White list filtering rules to ensure that your message will arrive in to their inbox and not in their Bulk folder. And second very important thing, you should ask them to save your welcome message for future reference. Many people forget that they subscribed to certain email newsletter. Because of that they can accuse you for spamming and report you to your ISP or email marketing company.

List maintenance

List maintenance when you send email to your customers. Before your send email to your customers. your should be ready having group list without any duplicates. Sending same emails many times to customers would be annoying to customers and may even unsubscribe from the list.

Computers
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 

» More on Computers