When it comes to the font of your web pages...

By: Deepak Sharma

The art of typography should be a fit with this new medium

A glance at the web pages over the Internet, and you will not at all be disappointed to see a wide variety of font in use. Some of these varieties appear to be lovely on the eyes, some manifest artistic element in them, and some -- though being classy -- are frustratingly taxing to read.

Typography is a centuries-old art that has continuously grown rich in its variety and scope. But all this works magic with the traditional publishing industry -- borrowing the same tricks of the trade to an altogether different medium i.e. the World Wide Web will constitute a folly.

With the emergence of Internet, publishing has become terribly easy. The reigns have come to the hands of all and sundry who are neither abreast of the artistic grandeur of traditional publishing nor the imperatives of this new medium. That's primarily the reason for prevailing fiasco when matters boil down to putting a question for the appropriateness of font used in web pages.

Font chosen for the web medium has to reflect new realities and their fulfillment. These are nothing but aimed at enhancing the readability of the content in a manner which is pleasing to the eyes as well as enticing to the users in typically less attention span. With every chunk of content on the web pages, relationship has to be forged with the users than forcing artistic typography which can all terrify them.

Actually, font itself is a medium to let your words speak more eloquently. Perfecting this art requires passion, and behavioral tracking of online readers as to what turns them on. The answer to this question is probably to be learnt from good web sites that practice this passion with thoughtful consideration.

So, in line with this aspect, what are the worthwhile considerations? Let's begin.

Choosing a font is enhancing readability and extending friendliness

Here are some vital considerations while it comes to choosing the right font for web pages.

Remember that traditional typography has to be discriminately used on the web pages with an eye on eye friendliness.

The scheme of font on your web pages is not to let your users know that the weird font you used may even exist in the world. Users are hardly bothered with the history of font as far as it does not suit them.

Though microscopic view is necessary for details, and nature of the font, but all such things should not lose sight of the specialty of the medium, and most importantly, the ultimate web friendliness and user comforts that matters in the end.

Your concerns should not be to use unique kind of font hitherto unseen by users, but to use the font that may bring unique viewing experience.

As a matter of fact, calligraphical or decorative font is not meant for the web medium since web has evolved as a medium of getting the right information instantly. Therefore, embellishment should give place to simplicity and intuitiveness.

Good font on the Web is not about the intricacies of typography, but that which offers an inviting look with due sensitivity to user online behavior.

Which font should you really go about for your web pages?

There are very good web sites which take in consideration all the factors discussed above while choosing the font in reader friendly way. It will be good point to learn a lesson or two from their discretion because they are driven by principles which no one can afford to miss out when it comes to the right font for the Web.

As the standard practice goes, Verdana is ideally suited for the screen sized at 10 to 12. That apart, the size may be contextualized and hence modified to suit the purpose at hand. Geneva is other very good font for the web pages which is pleasurable to look at and appealing on screen. The size to be used might be personalized in view of the special need for attention.

Yet another font that can be soothing on eyes and prominently visible to put the theme across is Courier which can also be sized to higher points for titles, captions, headings, etc.

So next time around, let the words on your web pages appear simply and yet speak gracefully so that you gear toward more returns on your web initiative.

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