Black Google Theory: Food for Thought?

By: Suzanne

The popularity of search engines can be gauged from the fact that almost 90% of queries are sought from search engine listings. For regular net surfers, search engines have become their friend, philosopher and guide. All they have to do is type in the keywords and lo, the answer is out! There is almost nothing that cannot be searched on the internet. Thanks to the world class search engines like Google, Yahoo, MSN, Ask... the list is endless. But there rests a certain amount of trust on the first 3 search engine biggies. Out of them, Google stands tall amongst the rest. No wonder, there must be something unique about Google since almost 75% of browsers type their queries there.

Taking cue from the success of Google, its competitors are always on the quest to come up with unique propositions that would create a revolution in the search engine market. Better keyword research tools and other user-friendly aids are making search engines results more targeted. However, a recent happening created a buzz in the field of search engines but it does not relate to the algorithms associated with search engine results. An article by Mark Onktush claimed that converting the search background color to black would result in less power consumption and hence conserve energy on a large scale. Thus initiated a debate on the anti-glare search engine; a theory supported by Blackle that used a black background as its page.

For a brief period, the Black Google theory raised great hue and cry, drawing the attention of millions. However, after much debate, this new theory was completely rejected on account of some of its loopholes. The question that arises now is: Can there be any logic behind the use of dark background colors? If black screen saves energy, then why aren't all search engines switching to the same mode? Questions regarding these issues have been raised and been given logical answers. For once, the Black Google theory has been laid to rest.

Analyzing from a wider perspective, we should take into consideration the fact that all discoveries and inventions have constantly been worked upon. So why not make an effort and take the theory to the next level. Once a thing is analyzed and worked upon, better ideas are bound to flow in thus ensuring the improvisation of the original concept.

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