Write Effective Keyword-based Articles for your Website

By: aisha.danna

Writing is an art. And, in the world of online marketing, this art can take you places. Writing content for websites is one of the most sought-after and highly remunerative services in the online marketplace. Unlike creative writing, it deals in stating facts in a simple and informative manner.

The main motive of writing content for sites is attracting users and search engines. For the former, you need to have text matter that is crisp, relevant and appealing to their mindsets. And, for the latter, you need to incorporate the right keywords in your text so as to aid the crawling of your pages. Writing is in fact one of the easiest ways of promoting your site online.

To write effective web content, you need to undertake research on your most prominent keywords. This research can be done with the help of freely available online tools, or by studying trends prevalent in the industry. Whatever be your source, always remember to keep your audience in mind. Your write-ups should aim at solving their queries about your product or service. Therefore, it is advisable to research on the subject matter before you actually sit down to write about it.

The biggest tip for content writers is that you should avoid stuffing your copies with keywords, so much so that it makes them unreadable. As it is, keyword stuffing is regarded as a Black-hat SEO technique by most search engines, and you stand the risk of being blacklisted if caught doing so.

Before starting to write for a web page, you should choose one main and two secondary keywords that are most relevant to the subject thereon. It is advisable to use the main keyword in your first and last paragraph. The density and positioning of keywords are crucial factors that determine the optimisation success of your page. However, this density should flow naturally and effortlessly in your , or else, it might just end up being regarded as spam.

You can also add on to your content a link to another of your web pages, or to your client's site(s). The bottom-line here is to keep both users and search engine guidelines in mind - the happier they are, the more successful your online business will be.

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