Why Should I Bother With Optimised Online Copywriting?

It's no good having a creative, individual website withbrilliant, informative copy if customers can't find you on theinternet. On the other hand, it's also detrimental if you have awebsite that can be easily found (has a high ranking) but peoplebecome bored and alienated reading it.

Producing effective online copywriting is a creative processblending art and science in a balanced technique combining manydifferent elements. This integration of disciplines is requiredto satisfy both the technical and the aesthetic objectives of awebsite. Optimised online copywriting should ensure that yourwebsite is:

&bull highly readable to your viewers &bull highly visible to the searchengines, and thereby &bull commercially successful for you.

Many people and businesses don't have the time to actually writeweb copy themselves. A professional freelance copywriter canfurnish you with keyword-rich, highly original web content toenhance and improve the quality of your website with the aim oftransforming more of your visitors into customers.

Rarely will you get a second chance to engage your customer'sattention, so your first shot must be formatted for maximumsales potential, catching the eye of the search engine robots aswell. But not too much... If your copy goes overboard in favour ofthe search engines it earn you a penalty from Google that willnegatively effect your rankings. Your website must always havethe reader as priority. This makes more business anyway.

Search engines provide a way for potential customers to find youon the internet. People type a keyphrase or keyword into asearch engine, such as Google, Yahoo or MSN (or one of the manyother popular engines) and this returns a page of listings - webpage suggestions for that particular phrase or word. Obviously,you want your website to feature highly in this list.

Optimised online copywriting specifically targets the words andphrases people are using when searching for a product on theinternet (Search Engine Marketing (SEM), keyword research). Youwant to make sure your website stays at the top of the listingsso people go to your website before others. With targeted copyin place, search engines are more likely to index your web siteon page one than if it does not include keyword-rich copy. Thisis an ever more important issue when dealing with Google, theleading search-engine today.

To rank highly in the search engines the words on your web pagesshould never be an afterthought, but should be included right atthe beginning in the original design of your website. Contentdevelopment is the most valuable asset web developers canutilise in the bid for productive, successful search engineoptimisation and Search Engine Marketing (SEM).

Hiring a professional copywriter is a wise investment in yourbusiness future. Even if you don't want to optimise your siteyou should make sure that the words on your site are reasonable,enticing, spelled correctly and artfully arranged to engageattention. Just because you can type letters or write someemails doesn't mean you can write the copy for your website. Thewriting on your home page is usually how people determinewhether the website is a scam or the genuine article. Yourwebsite's credibility takes a nose-dive if the spelling is wrongor the grammar is incorrect, or it just sounds like bad, clumsyEnglish. People will not trust your content.

Within the search engines new technologies and algorithms arebeing developed all the time to make search methodologiessmarter, more astute. It's never a coincidence when someonetypes in a search phrase and your website is indexed highly onthe page. Keyword rich online copywriting is a significant andcritical component in gaining high rankings on the searchengines.

Recently, Google has been pioneering a new trend of intelligentsearch engines which are not attracted by mere repetition ofwords throughout the text, but which look for meaning,attempting to make grammatical sense of the information, tryingto understand what the web page is actually saying. This isforcing webmasters to improve the content on their web pages orsuffer the consequences. The old saying has never been morerelevant: "content is king."