Would You Blog? But Of Course!

By: Partha Bhattacharya

Look about and you'll see a regular website speaks usually about itself, or the entity it represents. All you get to see in regular websites are the entity's abilities, features, testimonials, pricing, etc. In order to bring traffic, it may be relying on heavy spending on marketing, seeking link partners, building contents that are KW optimized, and so on.

But since search engines are partial to contents and visit sites often that offer fresh contents, a regular site that does not add to its contents every now and then shortly finds itself out of search engines' favor. But then, not any content will suffice. It has to be relevant to the website and targeted to fetch returns to the site.

In sharp contrast with regular sites, blogs are like a whiff of fresh air in the stagnant world of web contents. Programs like Wordpress, TypePad or Blogger make adding contents so simple that not adding contents looks like a crime if you're serious about your web entity.

What's more, blogs are more interactive than static regular websites, let your viewers leave comments and be commented upon, and more often than not have a distinct out-of-the-box approach that makes them interesting to read.

Here are some reasons why in my opinion you should be blogging:

Writing prowess

Your blog is your world. There is no rule, and certainly no restriction as to how and why you should write. Love writing poetry .., you're welcome. What about penning that stingy feeling when you saw the last movie! Write that by all means. Write anything, and if possible 'everything'.

Blog, in other words, signifies freedom of expression.

It's a vast canvas on which you leave your own distinct mark, one that is reachable from any corner of globe. So, if you're a writer, a blog will be like fish taking to water. But suppose you're not. Why not make a beginning! Who knows what lies in store for you!

Search Engine Optimization

Qualifying from simply adding contents, it is relatively easy to write KW-rich contents as blog articles. Blog software like EasyBlogs allows you to add meta tags without a fuss, and if you can format blog-entry to fine-tune your optimization attempts, you'll no longer need to bother about it for every post that you write.

Blogs automatically generate static pages either based on page title or a term chosen by you, which can be a KW-phrase. How is a blog different from regular website so far SEO is concerned? Not much that I can think of, but a blog surely has more flavors than regular website. And so ability to optimize pages is like icing on the cake.

Categorizing

It is very easy to label or categorize your articles in blogs. Categorization helps your visitors to select topics easily. It also helps you to track which topics are read most. Many blog software automatically lists and updates most-visited stories. Together these options make blogging that much more convenient vis-a-vis regular sites.

Socializing

Social media sites are a boon for blogs. Now your story can not only be 'digged', it can also be 'stumbled upon', 'netscaped' or added to technorati and del.icio.us among others. True these can be made available for regular website contents, but that may turn out a real pain. Besides, what about allowing your viewers to comment on your articles!

As you can see, possibility for socializing is just too many, which also means you can get known quicker in the web-world. And pray tell me who doesn't want a bit of fame in this hardnosed world!

Blog engines

When you post an entry, the rss feed of your blog is automatically updated to include the latest addition. In a further step, most blog software immediately announces the new post to the blog engines, making it possible for your post to appear in blog searches in less than a day.

Agreed the SE robots will make their rounds only later, yet compared to regular websites, this is a great advantage in favor of blogs.

Frequent entry

Since blogs make it easy to add contents, it is a catalyst in making your website content-heavy. If you can manage frequent entries, be assured that the robots too will come frequently to include your contents in their records. Most blog veterans write several stories daily, and have been doing this for years. As a corollary, robots visit their sites everyday (sometimes several times each day), making them achieve high search rankings because of sheer volume of contents.

Conclusion

In today's competitive scenario, websites need to be content-rich to remain in reckoning. Blog makes this easier compared to regular websites. Which is why except for pure corporate sites and similar others, nearly every site has embraced the concept of blogging like never before. If you haven't started already, now is the time to prove your worth. Best of luck.

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