The Benefits of Article Marketing

By: Jim Johnson

If you are searching for a way to get your companies name in front of a large number of people you may want to consider the benefits of article marketing. Some people feel that article marketing is a waste of time, but the bottom line is that if done correctly it can greatly increase traffic and sales. There are many people that do not use article marketing because they are simply too lazy to get started. You would think that with all of the benefits that article marketing offers that everyone would want to get involved, but this is not the case.

One of the best ways to use article marketing to your advantage is to submit to article directories. These directories allow you to submit articles that they will then post on their site. The reason that article marketing this way is so effective is quite simple. With each article that you submit you will also be able to include a biography box at the end of the text. In this box you will include information about yourself, as well as a link to your site. This works to your advantage because anybody that reads your article will then be able to click on your link and head directly for your site.

In addition, an article directory gives other sites, ezines, and blogs the permission to republish your article as long as they include the bio box as well. So when everything is said and done your original article will be published on the article directory site, but it may also get picked up by several other sites as well. And when this happens, a link to your site is included each time. As your article begins to make its rounds, you will notice a lot of traffic coming in from the links.

If you are starting to like the idea of article marketing, you may also want to look into the benefits of keeping the information on your site as fresh as possible. Search engines love sites that have new content, and when you do this you will increase your chances of getting a higher ranking within these engines. And of course a higher ranking in search engines leads to more traffic.

But just like anything else in life, anything that is worthwhile is not going to be easy. Article marketing can be time consuming, and you may become frustrated at times. You will have to make time during your day to write articles, and the market them vigorously. For some people, hiring somebody to run their article marketing campaign is the way to go. This way they do not have to do a lot of the work. You can do this by hiring a ghostwriter to supply you with original content.

For people that have never used article marketing before it may seem like a bad idea. But there is a lot of good that comes along with it. If you are interested in article marketing start searching for further information online. As the popularity of this trend continues to increase, so does the amount of material on the industry.

You may publish this article on your website or ezine providing you leave the article "as is" and retain the resource box with live link back to the My Articles Directory website.

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