Promote your Coaching or Speaking Business Through eBooks

By: Judy Cullins

In these uncertain times when we all would like to feel safe, and
when we don't really want to travel so much for our business, we
need to look to the Online Marketing Machine of ePublishing.

Your audience today is Internet savvy. They love the Web, surf
it regularly and are looking for specific information that. You
have that expertise already and can easily put it into an eBook.

Business audiences want concise, easy-to-read short books on
subjects from personal growth to how-to books. They are willing
to print short eBooks, often only the chapters they plan to read
immediately. Fact: Everyone can open and print your eBook
through regular email or attachment, without needing expensive
eBook readers.

Hardly any business person wants to read a long book any
more. If you are like me, you probably don't want to either.

Ebooks are the wave of the future, and anyone, even those who
think they can't write, can create a quality eBook in less than a
month. With a little help from a book coach, you can learn the
three or four best ways to use your eBook with other Online
Promotion-and watch your client base grow.

If you are a speaker, you already have several talks you can
give. One of those talks can be your first short eBook. Print
books and traditional publishing don't support the author.

They
take way too long, and only give the author a pittance for a lot of
hard work.

Ebooks are easy work. In fact, with the articles you have in your
files, plus the talks you already have written, you have the
beginnings of your first eBook. Instead of 200 pages, think
10-30 pages. Instead of 15 chapters, think of 3-5 sections.
Instead of long stories, think of tips.

Why eBooks and Web Sites Go Together

Today, professionals need a Web site to market their services.
On that Web site they can offer your eBook as a free bonus. On
that Web site they need a home page with marketing pizzazz that
uses benefit-driven headlines to drive the visitor to their coaching
pages as well as to their product pages. On these pages they will
also have a "sales letter" crafted that entices readers to buy. Web
sites, eBooks, and services are a key to great promotion.

EBooks help your coaching business because you can give the
very short ones away when people subscribe to your
eNewsletter. Your ezine helps promote both your eBooks and
your services. Even if you don't have your own Web site, you
can sell eBooks on other sites. Many pay up to 70% royalties-a
much better deal than Amazon.

Use The "Big Three" Marketing Machine

1. Write or use short articles already in your files. Subscribe
and submit them to Opt-in Ezines.
2. Expand several articles to become an eSpecial Report, or
eBook as some call them. You can give these away also, and
you can also charge $4.95-$7.95 for them.
3. Write your short eBook including a short introduction (sales
letter), table of contents, a simple cover, and apply the essential
"hot selling points" like the 30-60 second "Tell and Sell."

In each of these include all of your promotion information, your
list of other products, your announcement about your coaching
services, your one-page for speaking, and an order page with
instructions that make it easy to "buy".

Attract And Keep Long-Term Clients

Using this trio, you will attract many more people to your Web
site, to your talks, seminars and teleclasses. You will attract new
clients as well as new subscribers to your ezine. In the long run,
you will create a business easy and fun to operate. You'll create
even more client loyalty and trust while building your reputation.
And you create an ongoingArticle Submission, lifelong income-enough to keep you
sound and secure in any economic situation.

Want proof this system works? Write in the subject line: Free
"Quadruple your Sales in Four Months" eSpecial Report and
email to Judy@bookcoaching.com.

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