Airline Credit Cards Companies And Their Social Responsibility

By: Anthony Samuel

Airline credit cards are becoming more and more attractive and creative in the rewards you can receive, and by offering free flights and various nice extras they are becoming more and more difficult to resist. Besides the standard airline rewards there are also ingenious ways to help businesses and people support their favourite charities or just enjoy a brilliant employee event.

One example is the Jet Blue Challenge brought from Colana Sports Group and Jet Blue Airways. The tournament is the only hole-in-one prized package designed with you in mind. The purpose of the tournament is to entertain guests and employees with the added benefit of raising funds for named charities at the same time.

As part of the package you receive a hole-in-one prize on each par 3 and because a whole-in-one is such a difficult feat, should you succeed you would be able to automatically choose your vacation prize at any of the JBC resorts located either in Miami, California or Nevada. Players can also participate in a shoot-out for grand prizes ranging from $50,000 to $1,000,000. It is all up to the sponsor. Other package items include a welcome banner, trophy and tee signs.

If you are a sponsor, when you signup your golfers you would receive $3000 worth of giveaways such as golf balls, airline tickets, raffle items etc.

Other airlines such as American Airlines have founded fund raising programs that offer the participating charities a unique way to reward donors for their contributions. The programme allows all three parties involved to build a relationship with each other and benefit from supporting a good cause.

The non-profit organization designs direct mailings which advertise the offer of free miles as an enticement for new donors. Once the donors have enrolled they receive free air miles for repeat donations of for donations over a certain threshold. For donors who left the programme, there are special free miles offers tailored to entice them to recommit to donating to the organisation.

When donors register, the charity has an electronic system to capture the personal details and air miles numbers. Miles are then distributed via the electronic allocation system provided by the airline company, donors can also receive their air miles via vouchers, and it could not be easier.

With all the news about airlines and their impact on the natural environment, airline companies such as the ones mentioned above are taking their social responsibility quite seriously and are determined to help. Airlines recognise that without the needs of the customers they would have no business as customers are the ones who drive demand for air travel. These frequent flights are impacting on the environment which would affect the very customers that they exist to serve, and so in a bid to try to balance things out; they are now offering their credit card and other customers a chance to give back to society by contributing to various charitable works while continuing to enjoy their holiday and business flights.

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