Investing in an Online Marketing Campaign Manager

By: Elton John

Online MarketingCampaign Managers!

I am not talking about major companies that will empty outyour wallet. I am speaking of professionals. Individuals that understand theworld of Search Engine Marketing, Search Engine Optimization, Pay Per Click,Email Campaigns, any online marketing strategy. This can be one person, a smallcompany or a major corporation.

The key to the success of any online business is itsmarketing campaign. One has to have a marketing campaign in order to succeed.Yes! Some website owners decide that they can market their own campaign andYes, many fail in the first month. As with any business marketing is a verysensitive yet beneficial aspect to your business.

So, how do you find someone who can bring your site frompage 100 to above Beth the Typist?

Let's first take a look at the screening criteria for a welleducated marketing campaign manager:

A marketing campaign manager will have history- Historyincludes previous work, references, portfolio of work

Is this person or company reputable? Take Elance forexample. Elance is a online freelance community with thousands of freelancersand employers. Employers are able to choose a freelance writer to perform suchtask based on previous feedback from other employers listed in the freelancersprofile. Elance is a starting point for anyone who would like to manage abudget and find a qualified person to handle their online marketing managementneeds.

Most companies or individuals will offer you a free trial ina sense. Meaning let you try their service for a small period of time for free.If not, they will guarantee their work.

Choosing a proper online marketing campaign manager is not ahard or dreadful experience for their our thousand beyond thousands ofqualified individuals awaiting.

Now let's take a look at your campaign itself.

A campaign will depend on your target audience and how muchtraffic you wish to generate. It will also depend on the amount of money youhave to spend on this campaign. Some of the least expensive yet productivecampaigns are blog postings, forum postings and free online classified posting.With the above mentioned marketing strategies your primary expense is theexpense of overhead. The person you hire to perform these task. A blog posterusually will charge per blog and amount of words. For example 30 blogs per weekat 250 words per blog may only cost 150.00 per week. Forum posting may be justa tad bit less expensive. Over the past few years blog posting and forumposting have become extremely popular and guaranteed methods to get your companyname and products aware to the public. Posting to free classifieds may be atthe bottom of the food chain. There are a lot of rules and stipulation whenposting to classifieds and in most cases may only generate a few leads.HoweverFree Web Content, that's one lead then you had so it is always worth a try.

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